客户最多的SEM推广招聘：谷歌SEO排名赚钱如何入驻天猫国际平台？国内卖家必看的入驻指南

客户最多的SEM推广招聘：谷歌SEO排名赚钱如何入驻天猫国际平台？国内卖家必看的入驻指南

Most Client-Focused SEM Recruitment: How to Make Money with Google SEO Ranking and Enter Tmall Global? Essential Guide for Domestic Sellers

随着天猫国际平台的迅速崛起和不断扩张，越来越多的国内卖家开始关注并考虑入驻该平台，以拓展海外市场或满足国内消费者对海外商品的需求。然而，天猫国际作为阿里巴巴旗下的跨境电商平台，其入驻条件与要求相较于天猫商城有所不同。

With the rapid rise and continuous expansion of Tmall Global platform, more and more domestic sellers are paying attention to and considering entering this platform to expand overseas markets or meet domestic consumers' demand for overseas products. However, as Alibaba's cross-border e-commerce platform, Tmall Global has different entry conditions and requirements compared to Tmall Mall.

一、国内卖家能否入驻天猫国际平台

1. Can Domestic Sellers Enter Tmall Global Platform?

天猫国际平台主要面向海外品牌与商家，要求入驻商家必须拥有海外公司实体及海外零售资质。然而，这并不意味着国内卖家完全无法入驻。在特定条件下，国内卖家可以通过注册海外公司、获取海外零售资质等方式，满足天猫国际的入驻要求。因此，国内卖家在符合一定条件的前提下，是可以入驻天猫国际平台的。

Tmall Global platform mainly targets overseas brands and merchants, requiring entrants to have overseas company entities and retail qualifications. However, this doesn't mean domestic sellers cannot enter at all. Under specific conditions, domestic sellers can meet Tmall Global's entry requirements by registering overseas companies and obtaining overseas retail qualifications. Therefore, domestic sellers can enter Tmall Global platform if they meet certain conditions.

二、天猫国际入驻要求介绍

2. Introduction to Tmall Global Entry Requirements

1. 基本条件商家需拥有海外公司实体，具备海外零售资质。商家需提供品牌方出具的授权书或完整的商品进货凭证，确保商品来源合法。

Basic Requirements: Merchants need to have an overseas company entity with overseas retail qualifications. They must provide authorization letters from brand owners or complete product purchase certificates to ensure legal product sources.

2. 优先录取条件海外知名实体卖场或 B2C 网站，以及未进入中国市场的海外知名品牌，将享有优先入驻权。

Priority Admission Conditions: Well-known overseas physical stores or B2C websites, as well as overseas famous brands that haven't entered the Chinese market, will enjoy priority admission rights.

三、天猫国际开店的具体要求

3. Specific Requirements for Opening Stores on Tmall Global

1. 卖场型天猫旗舰店
商家需拥有海外注册满 1 年以上的 35 类目商标原件。提供当地知名实体零售店或 B2C 网站的证明，如实体店照片或网站链接。如申请入驻公司为品牌授权方，需提供商标权利人出具的独占授权书，且只限一级授权。

Market-type Tmall Flagship Store
Merchants need to have original trademarks registered overseas for more than 1 year in 35 categories. Provide proof of local well-known physical retail stores or B2C websites, such as store photos or website links. If the applicant is a brand authorizer, an exclusive authorization letter issued by the trademark owner is required, limited to first-level authorization only.

2. 品牌旗舰店
商家需拥有海外注册满 1 年以上的品牌商标 R 原件，且该品牌在海外有零售经营。如申请入驻公司为品牌授权方，同样需提供商标权利人出具的独占授权书。优先邀请在海淘热销的品牌入驻，如该品牌已在天猫开店，需提供品牌方确认文件。

Brand Flagship Store
Merchants need to have original brand trademark R registered overseas for more than 1 year, and the brand must have retail operations overseas. If the applicant is a brand authorizer, an exclusive authorization letter issued by the trademark owner is also required. Priority is given to popular cross-border shopping brands. If the brand already has a store on Tmall, confirmation documents from the brand owner are required.

3. 专营店
商家需就所售商品提供品牌方销售授权，或从品牌方开始完整的品牌授权链路证明。如店铺跨类目经营，需遵循天猫国际允许跨类目经营的商品列表。

Specialty Store
Merchants need to provide brand sales authorization for the products sold, or complete brand authorization chain proof starting from the brand owner. If the store operates across categories, it must follow Tmall Global's list of products allowed for cross-category operations.