外贸SOHO创业指南：从零开始打造国际业务
外贸推广工具推荐：谷歌竞价成本分析
Recommended Foreign Trade Promotion Tools: Google Ads Cost Analysis
外贸SOHO初体验（上）
First Experience in Foreign Trade SOHO (Part 1)
2021年11月8号，距离我辞了跨境电商客服的工作，零产品基础开始做外贸已经过去了三个月。一共在阿里上谈成了3个客户，共计三千美金。
November 8, 2021 - Three months have passed since I quit my cross-border e-commerce customer service job and started foreign trade with zero product knowledge. I've successfully closed deals with 3 clients on Alibaba, totaling $3,000.
为什么选择创业？
Why Choose Entrepreneurship?
在辞掉上一份外贸业务员的工作之前，我都从没想过创业或者说我都从没想过自己有能力开始自己的事业。
Before quitting my last job as a foreign trade salesperson, I had never considered starting my own business or believed I had the capability to do so.
创业准备：产品选择
Startup Preparation: Product Selection
产品确定得非常快，我们的其中一位股东拥有一家五金刀具的工厂，就以工厂的主营产品为主轴进行拓品销售。
The product selection process was quick. One of our shareholders owns a hardware and cutting tools factory, so we decided to focus on expanding sales of their main products.
平台选择策略
Platform Selection Strategy
我们选择了两个线上平台，阿里和谷歌。谷歌网站大概要用一个月的时间上传资料，搭建网站。
We chose two online platforms: Alibaba and Google. It took about a month to upload materials and build the Google website.
谷歌竞价推广成本分析
Google Ads Cost Analysis
目前在投广告的状态，但是没有收到什么询盘。阿里平台开的是29800的基础套餐加新手方案包。
We're currently running ads but haven't received many inquiries. For Alibaba, we chose the basic package of 29,800 yuan plus a beginner's package.
客户开发经验
Customer Acquisition Experience
开始把目标瞄准印度客户，一段时间后吃够了"爱情的苦"，被印度人没有最低价，只有更低价的谈判策略打击地一败涂地。
Initially targeting Indian clients, we soon learned the hard way about their negotiation strategy of "no lowest price, only lower prices," which left us defeated.
SEO优化建议
SEO Optimization Suggestions
1. 产品页面优化：确保每个产品有200词以上的英文描述
1. Product page optimization: Ensure each product has English descriptions of 200+ words
2. 关键词研究：使用Google Keyword Planner找到高转化关键词
2. Keyword research: Use Google Keyword Planner to find high-conversion keywords
3. 内容营销：定期发布行业相关博客文章
3. Content marketing: Regularly publish industry-related blog posts
喜欢我的分享，请关注点赞吧！我会不定期地分享自己的生活体验和外贸故事。
If you like my sharing, please follow and like! I'll periodically share my life experiences and foreign trade stories.
