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移动互联网营销已成必然趋势 Mobile internet marketing has become an inevitable trend 根据CNNIC 2015年1月发布的《中国互联网络发展状况统计报告》显示,截至201

可信的SEO推广OKR:盘石网盟移动推广解决方案解析

移动互联网营销已成必然趋势

Mobile internet marketing has become an inevitable trend

根据CNNIC 2015年1月发布的《中国互联网络发展状况统计报告》显示,截至2014年12月,中国手机网民规模已达5.57亿,手机上网人群占比高达85.8%。工信部数据显示,2015年第一季度移动宽带用户净增6172.3万户,总数达6.44亿户。

According to CNNIC's "China Internet Development Statistics Report" released in January 2015, as of December 2014, China's mobile internet users reached 557 million, accounting for 85.8% of total internet users. MIIT data shows that in Q1 2015, mobile broadband users increased by 61.723 million, reaching a total of 644 million.

移动广告市场前景广阔

Bright prospects for mobile advertising market

国际机构预测,2015年中国移动互联网广告支出将达139.8亿美元,到2019年将增长至487.2亿美元。然而市场快速发展的同时,也面临着效果监测困难、数据虚假等行业乱象。

International institutions predict that China's mobile internet advertising spending will reach $13.98 billion in 2015 and grow to $48.72 billion by 2019. However, with rapid market development comes industry chaos including difficult effect monitoring and false data.

盘石网盟的精准营销解决方案

Panshi Network Alliance's precision marketing solutions

盘石网盟通过大数据追踪和人群分析技术实现精准营销:

Panshi Network Alliance achieves precision marketing through big data tracking and audience analysis technology:

1. 基于RTB实时竞价技术的DSP平台,根据用户行为习惯智能投放广告

1. DSP platform based on RTB real-time bidding technology for intelligent ad placement according to user behavior

2. 采用广告位买断模式,防止站长恶意点击

2. Ad space buyout model to prevent malicious clicks by website owners

3. 智能监测系统确保同一IP24小时内只计费一次

3. Intelligent monitoring system ensures only one charge per IP within 24 hours

行业标准推动健康发展

Industry standards promote healthy development

2015年3月,《移动互联网广告标准》正式发布,为行业健康发展提供了规范。盘石网盟凭借专业技术实力,成为行业标准的积极践行者。

In March 2015, the "Mobile Internet Advertising Standards" were officially released, providing norms for healthy industry development. With professional technical capabilities, Panshi Network Alliance has become an active practitioner of industry standards.