外贸建站完整指南：从域名选择到推广引流的7大关键步骤
外贸建站是现在很多企业进行海外客户开发不可或缺的工具。常言道，工欲善其事必先利其器，网站搭建不好，后期的推广效果、询盘转化也会受到很大影响。
Foreign trade website building has become an indispensable tool for many enterprises to develop overseas customers. As the saying goes, "A workman must first sharpen his tools if he is to do his work well". Poor website construction will greatly affect later promotion effects and inquiry conversion.
一、域名选择 | Domain Name Selection
网站域名就跟企业在互联网上的地址一样重要。建议选择.com的域名，最好以企业的主推产品关键词作为企业域名，不但方便访客记忆，还可以帮助访客了解企业是做什么的。
A website domain name is as important as a company's address on the Internet. It is recommended to choose a .com domain, preferably using the company's main product keywords as the domain name, which not only makes it easier for visitors to remember but also helps them understand what the company does.
二、服务器选择 | Server Selection
建议企业选择国外较稳定的服务器。使用国内服务器会导致国外客户打开网站速度太慢，影响用户体验，这也是很多企业做谷歌付费和谷歌自然排名效果不佳的重要原因。
It is recommended that enterprises choose more stable overseas servers. Using domestic servers will cause overseas customers to open the website too slowly, affecting user experience, which is also an important reason why many enterprises have poor results in Google paid and natural rankings.
三、确定网站主题 | Determine Website Theme
网站的主题方向非常重要，你建立这个网站的目的是什么？主要面向什么群体？这些都要提前想清楚，有了主题，你才好确定自己的网站要走什么风格。
The theme direction of the website is very important. What is the purpose of building this website? What group is it mainly targeting? These need to be thought out in advance. With a theme, you can better determine what style your website should adopt.
四、选择合适的建站方式 | Choose Appropriate Website Building Method
好在中国现在的选择多了。不要怕不懂技术。不懂代码照样可以做出好的网站。
The good news is that there are now more choices in China. Don't be afraid of not understanding technology. You can still make a good website without knowing code.
五、网站上线前检测 | Pre-launch Testing
网站制作完成后，要做好上线前的网站验收工作，对网站的各个细节进行检测，比如打开速度、浏览器兼容性、移动端适用性等。
After the website is completed, pre-launch acceptance testing should be done, checking various details of the website such as loading speed, browser compatibility, mobile adaptability, etc.
六、优化维护，分享网站 | Optimization, Maintenance and Sharing
对网站进行进一步的排版、美化、修饰，把你的网站分享给到社媒平台和自媒体上。
Further typesetting, beautification and decoration of the website, and sharing your website on social media platforms and self-media.
七、推广引流 | Promotion and Traffic Generation
网站做的再好如果没有推广出去，那么也很难被潜在客户看到。企业需要通过谷歌优化、付费推广、社媒渠道为网站进行引流。
No matter how good the website is, if it is not promoted, it will be difficult for potential customers to see it. Enterprises need to use Google optimization, paid promotion and social media channels to generate traffic for the website.
谷歌竞价推广薪资方面，根据地区和经验不同，初级专员的月薪通常在8000-15000元之间，资深优化师可达20000-35000元。
Regarding Google Ads salary, depending on region and experience, the monthly salary of junior specialists usually ranges from 8,000-15,000 yuan, while senior optimizers can reach 20,000-35,000 yuan.
