2024年个人外贸收款与谷歌SEO优化终极指南
2024年个人外贸收款与谷歌SEO优化终极指南
The Ultimate Guide to Personal Foreign Trade Payment Collection and Google SEO Optimization in 2024
跨境电商还能否继续发展？ 这是近年来最受关注的问题之一。每年都有大量创业者在搜索引擎上提出这个疑问，但得到的答案往往过于表面。
Can cross-border e-commerce continue to develop? This has been one of the most discussed topics in recent years. Every year, numerous entrepreneurs search for answers to this question, but often receive superficial responses.
01 轻松赚钱的时代已经过去
01 The Era of Easy Money is Over
2016-2020年是跨境电商的黄金时期，只要敢于尝试就能获得丰厚回报。但2020年后，随着大量竞争者涌入，行业进入激烈竞争阶段。
The period from 2016 to 2020 was the golden age of cross-border e-commerce, where bold attempts often led to substantial returns. However, post-2020, with a flood of new competitors, the industry entered a phase of fierce competition.
2022年TEMU的全球扩张和TikTok Shop的兴起带来了新机遇，但也提高了门槛。现在的跨境电商需要独特的竞争优势才能成功。
The global expansion of TEMU and the rise of TikTok Shop in 2022 brought new opportunities, but also raised the entry barrier. Today's cross-border e-commerce requires unique competitive advantages to succeed.
02 新手必备的三大核心竞争力
02 Three Core Competencies for Beginners
1. 强大的供应链支持
要么是厂家拥有价格优势，要么具备产品差异化能力。
1. Strong Supply Chain Support
Either be a manufacturer with price advantages, or possess product differentiation capabilities.
2. 丰富的内容运营经验
国外TikTok视频质量普遍不高，国内抖音经验可成为巨大优势。
2. Rich Content Operation Experience
The quality of TikTok videos abroad is generally not high, making Douyin experience from China a significant advantage.
3. 敏锐的信息捕捉能力
需要及时了解市场政策变化，避免因信息滞后造成损失。
3. Keen Information Acquisition Ability
Need to stay updated on market policy changes to avoid losses due to information lag.
03 新手入局策略
03 Entry Strategies for Beginners
无货源新手：建议从东南亚Shopee、TikTok Shop等低门槛平台开始
No-inventory beginners: Recommended to start with low-threshold platforms like Shopee and TikTok Shop in Southeast Asia
有货源优势：可尝试TEMU、SHEIN全托管模式，同时发展自运营店铺
With supply chain advantages: Can try TEMU and SHEIN's fully hosted models while developing self-operated stores
内容能力强：专注TikTok短视频和直播引流，发挥内容创作优势
Strong content skills: Focus on TikTok short videos and live streaming to leverage content creation advantages
AI工具辅助：建议所有类型卖家使用AI工具提升运营效率
AI tool assistance: Recommended for all types of sellers to use AI tools to improve operational efficiency
跨境电商是否适合进入，最终取决于您的资源禀赋和能力结构。建议行动前充分调研，做出明智决策。
Whether cross-border e-commerce is suitable for entry ultimately depends on your resource endowment and capability structure. It's recommended to conduct thorough research before taking action to make informed decisions.
