北京信托累计获客10万+：谷歌竞价推广方法全解析及年服务费说明
北京信托累计获客10万+：谷歌竞价推广方法全解析及年服务费说明
Beijing Trust with 100,000+ Customers: Complete Guide to Google Bidding Promotion Methods and Annual Service Fee Explanation
谷歌推广（Google Ads）作为全球领先的在线广告平台，其收费政策一直备受关注。关于年服务费的问题，需要从不同角度来分析：
Google Ads, as the world's leading online advertising platform, its pricing policy has always attracted much attention. Regarding the annual service fee issue, we need to analyze it from different perspectives:
■ 自行开户 vs 代理开户
■ Self-opening vs Agency Opening
自行开户：如果您选择直接通过Google Ads官网开户，确实不存在所谓的"年服务费"。Google仅按广告实际点击或展示收费，采用PPC（按点击付费）模式。
Self-opening: If you choose to open an account directly through the Google Ads official website, there is indeed no so-called "annual service fee". Google only charges based on actual ad clicks or impressions, using the PPC (Pay-Per-Click) model.
代理开户：如果通过代理商开通Google Ads账户，不同代理商可能有各自的服务费政策。部分代理商可能会收取年度管理费或服务费，这完全取决于代理商的定价策略。
Agency Opening: If you open a Google Ads account through an agency, different agencies may have their own service fee policies. Some agencies may charge annual management fees or service fees, which entirely depends on the agency's pricing strategy.
重要提示/Important Notes:
Google官方从未强制要求收取年服务费，任何相关费用都是第三方代理商自行设定的。
Google has never mandated the collection of annual service fees, any related fees are independently set by third-party agencies.
建议用户/Recommendations for users:
- 直接对比多家代理商报价/Compare quotes from multiple agencies directly
- 仔细阅读服务合同条款/Read service contract terms carefully
- 优先考虑透明收费的合作伙伴/Prioritize partners with transparent pricing
对于预算有限的中小企业，自行管理Google Ads账户是最经济的选择，可以完全避免不必要的附加费用。
For SMEs with limited budgets, self-managing Google Ads accounts is the most economical option, completely avoiding unnecessary additional fees.
