Shopify站内SEO优化完整指南：从基础设置到高级技巧
报关行业首选的谷歌竞价推广方案 | Top Google Ads Solutions for Customs Declaration Industry
Shopify站内SEO优化的关键步骤是什么？ | What are the key steps for Shopify on-page SEO optimization?
如果你尚未阅读Shopify SEO的前两步，可以先查阅以下两篇文章： | If you haven't read the first two steps of Shopify SEO, you can check these articles first:
- Shopify SEO第一步 - 关键词搜索 | Shopify SEO Step 1 - Keyword Research
- Shopify SEO - 第二步 网站结构规划 | Shopify SEO Step 2 - Website Structure Planning
什么是站内优化 | What is On-Page Optimization
站内优化是指对网站进行优化，以提高从搜索引擎获得的精准流量。 | On-page optimization refers to optimizing your website to increase targeted traffic from search engines.
可以将站内优化简单地分为三类： | On-page optimization can be simply divided into three categories:
- 根据关键地创造内容 | Creating content based on keywords
- 为关键词优化创建的内容 | Optimizing created content for keywords
- 优化网站结构和内链分布 | Optimizing website structure and internal linking
Shopify基础SEO设置 | Basic Shopify SEO Settings
Shopify已经为一些基础的SEO设置做好了准备，无需安装其他软件和插件。 | Shopify has prepared some basic SEO settings that don't require additional software or plugins.
Page title (页面标题) | Page Title
这是谷歌搜索页面展示网页的最重要部分。 | This is the most important part displayed on Google search results.
根据Moz的调查结果，这片区域应限制在50-70个字符之间。 | According to Moz research, this area should be limited to 50-70 characters.
Meta description (元描述) | Meta Description
虽然元数据描述对谷歌SEO的重要性不如以前那么高，但合理使用仍能显著提高顾客的点击率。 | While meta descriptions are less important for SEO than before, proper use can still significantly improve click-through rates.
URL handle (URL处理) | URL Handle
这个链接应尽可能短，如果只包含产品的关键词则最好。 | This link should be as short as possible, ideally containing only product keywords.
产品描述优化 | Product Description Optimization
在撰写产品描述时，越具体、详细越好。 | When writing product descriptions, the more specific and detailed, the better.
根据Backlinko的搜索引擎研究，产品页面的描述字数越多，谷歌就越能理解你的产品卖点。 | According to Backlinko's search engine research, more words in product descriptions help Google better understand your product's selling points.
评价系统的重要性 | The Importance of Review System
评价对于电商来说非常重要，在国内的淘宝天猫京东、国外的亚马逊，评价都具有很高的价值。 | Reviews are very important for e-commerce, whether on domestic platforms like Taobao/Tmall/JD or international platforms like Amazon.
在Shopify的应用商店中，可以搜索"product review"来添加所需的评价应用。 | In Shopify's app store, you can search for "product review" to add the needed review apps.
更多SEO资源： | More SEO Resources:
如果你对独立站SEO、Shopify SEO、谷歌SEO感兴趣，可以关注我，也可以进入我的博客Alexyseo.com阅读更多内容与资讯。 | If you're interested in independent site SEO, Shopify SEO, or Google SEO, you can follow me or visit my blog Alexyseo.com for more content and information.