领先的SEO推广在线平台：株洲谷歌竞价推广哪家好？深圳时尚眼镜产业深度解析
深圳时尚印象 | 鼻梁上的艺术，让人"眼前一亮"
Shenzhen Fashion Impression | The Art on the Bridge of the Nose That Makes People "Bright-eyed"
深圳眼镜越来越时尚。陈鹏飞 摄
Shenzhen eyewear is becoming increasingly fashionable. Photo by Chen Pengfei
行驶在深圳龙岗大道横岗园山段，沿路的眼镜城、眼镜厂星罗棋布。国庆假期虽过，一场配镜热潮仍在延续。
Driving along the Yuanshan section of Longgang Avenue in Shenzhen, eyewear cities and factories dot the roadside. Although the National Day holiday has passed, a wave of eyewear purchases continues.
产业规模：全球中高端眼镜的"隐形冠军"
Industry Scale: The "Hidden Champion" of Global Mid-to-High-End Eyewear
深圳是全国五大眼镜产业基地之一。经过40多年发展，已完成了从"眼镜厂"到"眼镜城"，再到创建"全国时尚眼镜产业知名品牌示范区""中国眼镜出口基地"的蝶变。
Shenzhen is one of China's top five eyewear industry bases. After more than 40 years of development, it has completed a transformation from "eyewear factories" to "eyewear cities," and then to creating a "National Famous Fashion Eyewear Industry Brand Demonstration Zone" and "China Eyewear Export Base."
数据显示，深圳眼镜产业年产量达1.25亿副，年产值超150亿元，出口占比80%以上，"承包"了全球一半以上的中高端眼镜。
Data shows that Shenzhen's eyewear industry produces 125 million pairs annually, with an annual output value exceeding 15 billion yuan, exports accounting for over 80%, and "contracting" more than half of the world's mid-to-high-end eyewear.
数字化转型：智能制造的行业标杆
Digital Transformation: An Industry Benchmark for Intelligent Manufacturing
近年来，数字化成为当地眼镜产业持续升级的"关键一招"。来自上海、福建等全国各地的订单直达工厂，个性化数据变成一张张条形码，搭配款式各异的镜框，在生产线上快速流动。
In recent years, digitalization has become a "key move" for the continuous upgrading of the local eyewear industry. Orders from Shanghai, Fujian, and other parts of the country go directly to factories, where personalized data turns into barcodes, paired with various frame styles, flowing quickly on production lines.
"一台机器一天能生产1000副。顾客当天下单，当天就能制成发货。"深圳市乐活电子商务有限公司CEO黄心仲介绍。
"One machine can produce 1,000 pairs a day. Customers place orders today, and the products can be made and shipped the same day," said Huang Xinzhong, CEO of Shenzhen Lohas E-Commerce Co., Ltd.
设计创新：从功能用品到时尚单品
Design Innovation: From Functional Products to Fashion Items
眼镜是"鼻梁上的艺术""脸上的服饰"，不仅是视力矫正的功能性用品，更成为不少人彰显个性的时尚单品。
Eyewear is "the art on the bridge of the nose" and "clothing for the face." It is not only a functional product for vision correction but also a fashion item for many to express their personality.
深圳眼镜设计资源丰富，全国领先。其中，龙岗区聚集了高端眼镜设计师约200人，以原创设计推动创新发展，为品牌带来增长新机遇。
Shenzhen has abundant eyewear design resources, leading the nation. Among them, Longgang District has gathered about 200 high-end eyewear designers, promoting innovative development through original designs and bringing new growth opportunities to brands.
品牌矩阵：打造"深圳眼镜"国际名片
Brand Matrix: Creating an International Name Card for "Shenzhen Eyewear"
如今，深圳已拥有乐活、博士、柏琪、普莱斯、李白等国内知名眼镜品牌，推动生产制造高端化、智能化、艺术化、科学化，持续涵养"眼镜王国"的金字招牌。
Today, Shenzhen has domestic well-known eyewear brands such as Lohas, Boshi, Baiqi, Price, and Li Bai, promoting high-end, intelligent, artistic, and scientific production and manufacturing, continuously nurturing the golden signboard of the "Eyewear Kingdom."
"未来，我们将进一步加强渠道建设和品牌建设，提升产品附加值，共同打造'深圳眼镜'这一名片。"深圳市眼镜行业协会会长陈秋鹏表示。
"In the future, we will further strengthen channel and brand building, enhance product added value, and jointly create the 'Shenzhen Eyewear' name card," said Chen Qiupeng, president of the Shenzhen Eyewear Industry Association.
来源 | 人民网-王星 唐欣欣
Source | People's Daily Online - Wang Xing, Tang Xinxin
延伸阅读：深圳时尚印象 | 这里不产黄金，却挤满"淘金客"
Extended Reading: Shenzhen Fashion Impression | This Place Doesn't Produce Gold, But It's Full of "Gold Diggers"
