宠物智能舱市场崛起：中国宠物经济催生"精装房"新赛道
宠物智能舱市场崛起：中国宠物经济催生"精装房"新赛道
The Rise of Pet Smart Cabins: China's Pet Economy Gives Birth to a New "Luxury Housing" Segment
随着宠物经济的持续升温，智能宠物用品行业正在经历前所未有的创新浪潮。在2023年亚洲宠物展上，宠物智能舱成为最受关注的明星产品之一。
As the pet economy continues to heat up, the smart pet products industry is experiencing an unprecedented wave of innovation. At the 2023 Asia Pet Show, pet smart cabins emerged as one of the most eye-catching star products.
市场数据与行业现状 | Market Data and Industry Status
艾媒咨询数据显示，2023年中国宠物经济产业规模达5928亿元，预计2028年将突破11500亿元。今年的亚洲宠物展吸引了超过2500家国内外企业参展。
According to iiMedia Research, China's pet economy reached 592.8 billion yuan in 2023 and is expected to exceed 1.15 trillion yuan by 2028. This year's Asia Pet Show attracted over 2,500 domestic and international exhibitors.
智能舱产品特点 | Features of Smart Cabins
宠尔顿等创新企业推出的智能舱集成了新风系统、恒温控制、自动喂食、清洁消毒和实时监控等功能，为宠物打造"精装房"级居住体验。
Innovative companies like Peterton have developed smart cabins integrating air purification, temperature control, automatic feeding, cleaning and real-time monitoring, creating a "luxury housing" experience for pets.
商业模式与挑战 | Business Models and Challenges
目前智能舱主要面向B端市场，客单价超过4万元。虽然2023年销量同比增长350%，但C端市场接受度仍需培育。行业面临同质化竞争和价格战压力。
Currently targeting the B2B market with an average unit price exceeding 40,000 yuan, smart cabins saw a 350% year-on-year sales growth in 2023. However, consumer market acceptance still needs cultivation, while the industry faces homogenized competition and price war pressures.
未来发展趋势 | Future Development Trends
随着"宠物友好"城市建设加速，智能舱在酒店、商业物业等场景的应用前景广阔。行业渗透率目前为57.4%，相比欧美市场仍有巨大增长空间。
With the acceleration of "pet-friendly" city construction, smart cabins have broad application prospects in hotels and commercial properties. The current industry penetration rate is 57.4%, leaving significant growth potential compared to Western markets.
专家观点：宠物智能用品正在从基础功能向场景化、智能化升级，但企业需要找到可持续的盈利模式，避免陷入价格战泥潭。
Expert Insight: Pet smart products are evolving from basic functions to scenario-based intelligent solutions, but companies need to find sustainable profit models to avoid price war pitfalls.
