2023年亚马逊开店最低成本指南 - 新手卖家必读
随着跨境电商持续火热，亚马逊仍然是全球最大的电商平台。许多卖家计划在2023年入驻亚马逊，但最关心的问题是：最低需要多少启动资金？
As cross-border e-commerce continues to boom, Amazon remains the world's largest e-commerce platform. Many sellers plan to join Amazon in 2023, but the most pressing question is: What is the minimum startup capital required?
一、开店前准备费用 | Pre-store Setup Costs
1. 注册费用：营业执照办理500-1500元，亚马逊注册免费。按最低标准计算需500元。
1. Registration Fees: Business license processing 500-1500 RMB, Amazon registration is free. Minimum cost is 500 RMB.
2. 平台费用：月服务费39.9美元(约278元)+销售佣金(不同类目15%-45%)。以托特包为例，首月销售额2000元需支付佣金300元，合计578元。
2. Platform Fees: Monthly fee $39.9 (~278 RMB) + commission (15%-45% depending on category). For tote bags with 2000 RMB first month sales, commission would be 300 RMB, totaling 578 RMB.
二、基础设备费用 | Basic Equipment Costs
电脑(3000-5000元)+打印机(500-1000元)，按最低标准需3500元。
Computer (3000-5000 RMB) + printer (500-1000 RMB), minimum requirement is 3500 RMB.
三、运营初期费用 | Initial Operating Costs
1. 采购费用：以1688采购托特包为例(单价27元)，首批10个需270元。
1. Procurement Costs: Taking tote bags from 1688 as example (27 RMB each), first batch of 10 requires 270 RMB.
2. 物流费用：
• 自发货：陆运500g约60元
• FBA：2023年新费率下10个托特包约396元
2. Logistics Costs:
• Self-delivery: Land shipping 500g about 60 RMB
• FBA: Under 2023 new rates, 10 tote bags about 396 RMB
四、最低启动资金 | Minimum Startup Capital
综合计算：注册费500元+平台费578元+设备费3500元+采购费270元+物流费396元=5244元
Total calculation: Registration 500 RMB + platform 578 RMB + equipment 3500 RMB + procurement 270 RMB + logistics 396 RMB = 5244 RMB
注意：实际费用会因产品类目、物流方式和广告策略不同而有所变化。建议准备8000-10000元作为安全启动资金。
Note: Actual costs may vary depending on product category, logistics method and advertising strategy. We recommend preparing 8000-10000 RMB as safe startup capital.
芒果店长作为国内最早的SaaS ERP平台之一，支持亚马逊等30多个跨境电商平台，提供从采集到仓储的全流程解决方案，是跨境卖家规模化发展的得力助手。
Mango Store Manager, as one of China's earliest SaaS ERP platforms, supports Amazon and over 30 cross-border e-commerce platforms, providing end-to-end solutions from product sourcing to warehousing, making it a powerful assistant for sellers' scaling growth.
