2023年外贸客户开发新策略：从线下参展到线上主动开发
疫情后外贸企业面临的新挑战
New Challenges Facing Foreign Trade Enterprises Post-Pandemic
疫情三年期间，许多外贸企业无法出国开发客户，无论是实地拜访还是参展都受到极大限制。虽然部分企业订单量不减反增，但对于依赖参展开发客户的企业影响尤为显著。
During the three years of the pandemic, many foreign trade enterprises were unable to go abroad to develop customers, with both field visits and exhibitions being severely restricted. While some companies saw their order volumes increase rather than decrease, businesses relying on exhibitions for customer acquisition were particularly affected.
一、线下参展开发大客户策略
1. Offline Exhibition Strategies for Major Clients
1. 主动出击，提前造势
1. Take the Initiative and Build Momentum in Advance
展会成功的关键在于前期准备，特别是客户邀约工作。建议展会前2-3个月就开始邀约，使用海关数据系统验证客户资质。例如通过"顶易云"系统，输入公司名称即可查询客户近期采购记录和供应链情况。
The key to a successful exhibition lies in pre-event preparation, especially customer invitations. It is recommended to start invitations 2-3 months before the exhibition, using customs data systems to verify customer qualifications. For example, through the "Dingyi Cloud" system, entering a company name can query recent customer purchase records and supply chain information.
2. 扩大邀约范围
2. Expand Invitation Scope
使用智能开发系统批量寻找精准客户，通过邮件营销系统发送邀请函。系统可一键挖掘决策人信息，提高邀约精准度。同时查询客户交易记录，为展会洽谈做好准备。
Use intelligent development systems to find precise customers in batches and send invitations through email marketing systems. The system can mine decision-maker information with one click to improve invitation accuracy. At the same time, check customer transaction records to prepare for exhibition negotiations.
二、线上开发客户解决方案
2. Online Customer Development Solutions
对于无法参展的企业，推荐使用综合外贸开发软件，功能包括：
For enterprises unable to attend exhibitions, we recommend using comprehensive foreign trade development software with functions including:
- 全球搜索引擎客户搜索
- Global search engine customer search
- 海关数据查询
- Customs data query
- 谷歌地图精准获客
- Google Maps precise customer acquisition
- WhatsApp营销
- WhatsApp marketing
- 邮件营销系统
- Email marketing system
线上开发优势：
Advantages of Online Development:
1. 优先接触潜在客户
1. Priority access to potential customers
2. 筛选优质采购商
2. Screen high-quality purchasers
3. 及时掌握市场需求
3. Timely grasp of market demand
三、线上线下结合策略
3. Online-Offline Integration Strategy
建议企业采取"多条腿走路"策略，将参展与线上开发相结合。展会具有周期性，而线上开发可以持续进行，两者互补能创造更多商机。
It is recommended that enterprises adopt a "multi-pronged" strategy, combining exhibitions with online development. Exhibitions are periodic, while online development can continue, and the two complement each other to create more business opportunities.
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