新媒体时代SEO推广秘籍：如何通过"养号"实现高效推广
新媒体时代SEO推广秘籍：如何通过"养号"实现高效推广
SEO Promotion Secrets in the New Media Era: How to Achieve Effective Promotion Through "Account Cultivation"
什么是SEO？ 根据百度百科定义：
What is SEO? According to Baidu Encyclopedia:
SEO可以划分为两个关键词：基于搜索引擎规则的自然排名；站内SEO和站外SEO。前者解释了SEO的规则和作用，后者则说明了其使用方法。
SEO can be divided into two key words: natural ranking based on search engine rules; on-page SEO and off-page SEO. The former explains the rules and functions of SEO, while the latter explains how to use it.
中国SEO市场现状
Current Status of China's SEO Market
在中国，几乎所有人都使用百度搜索引擎。由于其竞价排名问题，近年来备受诟病，甚至有人说"百度搜索不需要SEO，只要花钱就能上"。
In China, almost everyone uses Baidu search engine. Due to its bidding ranking issues, it has been criticized in recent years. Some even say "Baidu search doesn't need SEO, you can rank as long as you pay".
SEO的本质
The Essence of SEO
SEO的本质是花高性价比的钱，做长久的事情！但营销界也有说法"免费的就是最贵的"，因为这耗费的是无形的时间和精力成本。
The essence of SEO is spending cost-effective money to do long-term things! But there is also a saying in marketing that "free is the most expensive", because it consumes intangible time and energy costs.
新媒体+SEO的核心方法
The Core Method of New Media + SEO
提炼出最本质的方法：耐心"养号"。
The most essential method extracted: patiently "cultivate accounts".
如何利用新媒体进行SEO？
How to Use New Media for SEO?
当你的新媒体账号因优质内容获得高粉丝关注时，可以产生两个方向的SEO推广：
When your new media account gains high fan attention due to quality content, it can generate SEO promotion in two directions:
- 在文章中添加需要推广的链接，成为需推广方的优质外链
- Add links that need to be promoted in articles to become high-quality external links for the promoted party
- 文章之间互相链接，在提高互相点击量的同时，成就彼此的优质内链
- Link articles to each other, while increasing mutual click-through rates, creating high-quality internal links for each other
SEO三大关键要素
Three Key Elements of SEO
- 关键词命中率：与内容中关键词的出现频次、出现位置有关
- Keyword hit rate: Related to the frequency and position of keywords in the content
- 投票权：在新媒体中指内容的分享次数、访问量、评论量数据
- Voting rights: In new media, it refers to content sharing times, visits, and comment data
- 发布者：发布者的粉丝数量、所属类目等都会影响展示结果
- Publisher: The publisher's number of fans, category, etc. will affect the display results
