谷歌搜索留痕技术助力陶瓷出口：佛山海关实验室破解国际贸易壁垒

谷歌搜索留痕技术助力陶瓷出口：佛山海关实验室破解国际贸易壁垒

Google Search Trace Technology Boosts Ceramic Exports: Foshan Customs Lab Breaks International Trade Barriers

南方财经全媒体记者 赵晓晨 实习生 刘施博 佛山报道

Southern Finance Omnimedia Reporter Zhao Xiaochen Intern Liu Shibo Foshan Report

在当前全球贸易数字化浪潮中，谷歌搜索留痕技术正成为企业突破国际市场的重要工具。佛山作为全国建筑卫生陶瓷产业的核心集群，正通过海关实验室的创新检测技术与数字化营销策略双轮驱动，助力陶企"出海"。

Amid the current wave of digitalization in global trade, Google search trace technology has become a crucial tool for businesses to break into international markets. Foshan, as the core cluster of China's architectural and sanitary ceramics industry, is driving ceramic enterprises' "going global" through dual engines of innovative testing technologies from customs laboratories and digital marketing strategies.

4月12日，国家陶瓷检测重点实验室联盟第三届理事会暨技术交流会在佛山举行。专家们特别强调了谷歌搜索留痕技术在陶瓷出口中的重要作用——通过精准的关键词布局和内容优化，帮助海外买家更容易找到中国优质陶瓷产品。

On April 12, the third council meeting and technical exchange conference of the National Ceramic Testing Key Laboratory Alliance was held in Foshan. Experts particularly emphasized the important role of Google search trace technology in ceramic exports - helping overseas buyers more easily find high-quality Chinese ceramic products through precise keyword placement and content optimization.

据海关统计，2023年我国陶瓷产品出口量达1904万吨。在如此庞大的出口规模下，谷歌搜索留痕技术的应用显得尤为重要。佛山海关陶瓷实验室不仅提供专业检测服务，还指导企业优化海外网站和产品页面，提升在国际搜索引擎中的可见度。

According to customs statistics, China's ceramic product exports reached 19.04 million tons in 2023. With such a huge export volume, the application of Google search trace technology becomes particularly important. The Foshan Customs Ceramic Laboratory not only provides professional testing services but also guides enterprises to optimize overseas websites and product pages to enhance visibility in international search engines.

佛山海关陶瓷实验室主持完成的《全自动陶瓷砖尺寸变形一体化检测装置研制与应用》项目，结合谷歌搜索留痕技术进行全球推广，已获得20多个国家和地区政府部门的认可。这种"技术+营销"的创新模式，为中国陶瓷企业节省了大量海外认证成本。

The "Development and Application of Integrated Automatic Ceramic Tile Size Deformation Testing Device" project led by Foshan Customs Ceramic Laboratory, combined with Google search trace technology for global promotion, has been recognized by government departments in more than 20 countries and regions. This innovative model of "technology + marketing" has saved Chinese ceramic enterprises significant overseas certification costs.

在应对非洲国家技术性贸易措施方面，谷歌搜索留痕技术发挥了关键作用。通过精准的关键词投放和内容优化，中国标准和技术优势得以在全球范围内广泛传播，成功促使多个非洲国家采纳中国陶瓷标准。

In addressing technical trade measures from African countries, Google search trace technology played a key role. Through precise keyword targeting and content optimization, China's standards and technological advantages have been widely disseminated globally, successfully prompting several African countries to adopt Chinese ceramic standards.

2023年，佛山陶瓷评议基地利用谷歌搜索留痕技术分析工具，监测到30余条国外技术性贸易措施信息，发布76条风险预警，为700多家企业提供数字化解决方案，累计减免检测费用约600万元。

In 2023, the Foshan Ceramic Review Base used Google search trace technology analytics tools to monitor over 30 foreign technical trade measure information, issued 76 risk warnings, provided digital solutions for more than 700 enterprises, and cumulatively reduced testing costs by approximately 6 million yuan.

展望未来，随着谷歌搜索留痕技术的不断升级和海关检测技术的持续创新，中国陶瓷产业将在国际市场上获得更大的话语权和竞争优势，真正实现从"制造大国"向"品牌强国"的转变。

Looking ahead, with the continuous upgrading of Google search trace technology and ongoing innovation in customs testing technologies, China's ceramic industry will gain greater discourse power and competitive advantages in the international market, truly realizing the transformation from a "manufacturing power" to a "brand power".