Facebook主页防封指南：跨境电商必知的广告投放策略

Facebook主页防封指南：跨境电商必知的广告投放策略

Facebook Page Protection Guide: Essential Advertising Strategies for Cross-border E-commerce

为什么Facebook主页会被封？

Why do Facebook pages get banned?

基于庞大的用户数量和精准的投放机制，Facebook成了许多跨境电商投放广告时的首选。但随着Facebook审核的愈加严格，有不少主页被封。

With its massive user base and precise targeting mechanisms, Facebook has become the top choice for many cross-border e-commerce advertisers. However, as Facebook's review policies become stricter, many pages face bans.

主页被封的三大主要原因

Three main reasons for page bans

1. 主页评分过低

1. Low page rating

• 新主页(运营未满1年)：评分低于2分禁止投放广告

• New pages (under 1 year): Ads prohibited if rating below 2

• 老主页(运营满1年)：评分低于2分广告费用上涨，低于1分暂停投放

• Established pages: Higher ad costs below 2, suspended below 1

2. 主页违反政策

2. Policy violations

• 主页信息造假

• Fake page information

• 违规素材或误导性内容

• Violative materials or misleading content

• 违反仇恨言论政策

• Hate speech violations

3. 主页关联风险

3. Association risks

• 与被封主页关联

• Association with banned pages

• 管理员账号存在问题

• Issues with admin accounts

主页防封12条黄金法则

12 golden rules to prevent page bans

1. 投放前清空主页历史贴文

1. Clear all posts before advertising

2. 只保留1个活跃主页

2. Maintain only 1 active page

3. 主页不要绑定到BM

3. Don't bind pages to BM

4. 确保管理员信息真实

4. Ensure admin info is authentic

5. 避免刷粉刷赞行为

5. Avoid fake likes/followers

6. 减少重复素材使用

6. Minimize duplicate materials

7. 保证外链可访问

7. Ensure working external links

8. 使用干净的IP地址

8. Use clean IP addresses

9. 优化物流和产品质量

9. Optimize logistics and product quality

10. 积极管理用户评价

10. Actively manage user reviews

11. 避免敏感话题内容

11. Avoid sensitive topics

12. 定期检查主页健康度

12. Regularly check page health

申诉渠道 | Appeal channel

主页申诉链接：https://www.facebook.com/help/contact/2158932601016581

Page appeal link: https://www.facebook.com/help/contact/2158932601016581