国际供应链公司如何通过Google竞价广告推广？TikTok全球现象级增长解析

国际供应链公司如何通过Google竞价广告推广？TikTok全球现象级增长解析

How International Supply Chain Companies Can Promote Through Google Ads? Analyzing TikTok's Phenomenal Global Growth

国际供应链公司Google竞价广告推广策略

International supply chain companies' Google Ads promotion strategies

对于国际供应链公司而言，Google竞价广告(Google Ads)是最有效的海外推广渠道之一。通过精准的关键词定位、多语言广告投放和转化率优化，可以帮助企业快速获取全球客户。

For international supply chain companies, Google Ads is one of the most effective overseas promotion channels. Through precise keyword targeting, multilingual ad delivery and conversion rate optimization, it can help businesses quickly acquire global customers.

TikTok的全球崛起之路

The global rise of TikTok

2017年5月12日，字节跳动旗下TikTok开启海外扩张，首先瞄准东南亚市场。在日本上线后迅速登顶App Store总榜，美国市场也取得开门红。

On May 12, 2017, ByteDance's TikTok began its overseas expansion, first targeting the Southeast Asian market. After launching in Japan, it quickly topped the App Store overall rankings and also achieved initial success in the US market.

惊人的用户增长数据

Staggering user growth statistics

2018年TikTok全球下载量达6.63亿次，用户突破1亿；2019年突破10亿下载；2021年月活用户超10亿；2023年全球用户达15.87亿，其中美国用户1.5亿。

In 2018, TikTok reached 663 million global downloads with over 100 million users; surpassed 1 billion downloads in 2019; exceeded 1 billion monthly active users in 2021; and reached 1.587 billion global users in 2023, including 150 million in the US.

营收持续爆发式增长

Sustained explosive revenue growth

从2018年的1500万美元到2023年的16.1亿美元，TikTok营收实现百倍增长。预计2024年美国市场销售额将达160亿美元。

From $15 million in 2018 to $1.61 billion in 2023, TikTok's revenue achieved a hundredfold increase. US market sales are expected to reach $16 billion in 2024.

电商业务蓬勃发展

Thriving e-commerce business

2021年推出TikTok Shop，首站印尼，第二站英国。2022年在东南亚多国开展本土与跨境业务，发展势头强劲。

Launched TikTok Shop in 2021, first in Indonesia then the UK. Expanded local and cross-border operations in multiple Southeast Asian countries in 2022 with strong growth momentum.

国际挑战与应对

International challenges and responses

面对美印等国的监管挑战，TikTok通过本地化运营、人才招聘(计划招聘3000名工程师)和业务调整持续扩大全球影响力。

Facing regulatory challenges from the US, India and others, TikTok continues to expand its global influence through localized operations, talent recruitment (planning to hire 3,000 engineers) and business adjustments.

SEO优化建议

SEO optimization suggestions

1. 使用"国际供应链推广"、"Google Ads优化"等高转化关键词
2. 针对TikTok营销创建专题内容
3. 优化移动端体验，适配短视频平台流量

1. Use high-conversion keywords like "international supply chain promotion", "Google Ads optimization"
2. Create thematic content about TikTok marketing
3. Optimize mobile experience to adapt to short video platform traffic