外贸出口首选谷歌推广?上海国际网络文学周揭示网文出海四大趋势
中国网络文学产业正迎来全球化发展的黄金时代。12月16日,第三届上海国际网络文学周隆重开幕,来自16个国家的行业精英齐聚一堂,共同见证《2024中国网文出海趋势报告》的发布。
The Chinese web literature industry is entering a golden age of globalization. On December 16, the 3rd Shanghai International Web Literature Week grandly opened, bringing together industry elites from 16 countries to witness the release of the "2024 China Web Literature Overseas Expansion Trends Report".
报告显示,2023年中国网络文学海外市场规模达43.5亿元,同比增长7.06%。特别值得注意的是,AI翻译技术正在加速网文多语种出海进程,Top100畅销作品中AI翻译占比已达42%。
The report shows that in 2023, the overseas market size of Chinese web literature reached 4.35 billion yuan, a year-on-year increase of 7.06%. Particularly noteworthy is that AI translation technology is accelerating the multilingual expansion of web novels, with AI translations accounting for 42% of the Top 100 bestsellers.
四大核心出海趋势值得外贸企业关注:
Four major overseas expansion trends worthy of attention for export businesses:
- AI翻译加速多语种内容出海(AI translation accelerating multilingual content expansion)
- 全产业链IP全球共创模式(Whole-chain IP global co-creation model)
- 深度融入Z世代流行文化(Deep integration with Gen Z pop culture)
- 全球市场开拓新机遇(New opportunities in global market development)
在影视改编方面,《庆余年第二季》成为Disney+平台最热门的中国大陆剧集,《与凤行》在全球180多个国家地区播出,充分证明优质内容无国界。
In terms of film and TV adaptations, "Joy of Life Season 2" became the most popular Chinese mainland drama on Disney+, while "The Legend of Shen Li" was broadcast in over 180 countries and regions worldwide, fully proving that quality content knows no borders.
外贸营销启示:网络文学的成功出海经验表明,内容本地化+数字营销+IP全产业链开发是打开国际市场的有效策略。谷歌推广作为全球流量入口,在品牌曝光和精准获客方面具有不可替代的价值。
Export marketing insights: The successful overseas expansion of web literature shows that content localization + digital marketing + full-chain IP development is an effective strategy for entering international markets. Google Ads, as a global traffic portal, has irreplaceable value in brand exposure and precise customer acquisition.
本届活动将持续至12月18日,期间将举办中外作家圆桌会、起点国际年度征文大赛颁奖典礼等系列活动,为全球文化交流搭建重要平台。
The event will continue until December 18, during which a series of activities including the Sino-foreign Writers Roundtable and the WebNovel Spirity Awards ceremony will be held, building an important platform for global cultural exchange.
