外贸客户开发软件真的有效吗？长沙SEO优化推广深度分析
外贸客户开发软件到底有没有用？答案是肯定的，有用。起码在获取客户联系方式上，有一定的作用。
Is foreign trade customer development software really useful? The answer is yes, it is useful. At least it plays a certain role in obtaining customer contact information.
市面上的一些知名的主流客户开发软件，用过的朋友都知道，功能就那么几样：客户发掘，海关数据，邮件营销，CRM，客户管理。其他功能也许还有，但是对我们做销售的人来说，用不上。
Those who have used well-known mainstream customer development software in the market know that the functions are limited: customer discovery, customs data, email marketing, CRM, customer management. There may be other features, but they are not useful for us in sales.
以某满软件来说，可以把阿里巴巴国际站的客户导入系统，也可以看到一些目标客户的动态，比如新增了联系人，新增加了进口数据等等。对于业务员多的公司，一个业务员建立的客户，其他业务员在一定时间内联系不了。但是如果你是个SOHO，就不存在这种问题。
Take a certain software as an example, it can import customers from Alibaba International Station into the system, and also track target customers' activities, such as newly added contacts, new import data, etc. For companies with many salespeople, customers created by one salesperson cannot be contacted by others within a certain period. But if you are a SOHO, this problem doesn't exist.
在本篇文章里，我主要讲客户发掘的可替代性。因为没有客户开发，其他功能都是屁，无从谈起。
In this article, I will mainly talk about the replaceability of customer discovery. Because without customer development, other functions are meaningless.
我们还是以搜玩具为例来讲，因为我喜欢玩具。通过toy搜到的结果我们可以看到一些邮箱和人名，极个别的还有职位。但是大多数人是没有职位的，甚至没有名字。这些数据其实用免费版的邮件搜索插件都可以实现，找到带人名、职位的邮箱，但为数不多。
Let's take searching for toys as an example, because I like toys. Through the search results for "toy", we can see some emails and names, with very few including positions. But most people don't have positions, or even names. These data can actually be obtained using free email search plugins, finding emails with names and positions, but they are few in number.
那么现在问题来了：这几十个人几十个邮箱，你联系谁？如果你全部联系，群发，那么你的邮件自然就是垃圾邮件，没有效率。如果你一个一个地挨个人发，还是没有效率，工作量大。如果群发单显呢？一样没效率，因为投递不精准，你在邮件内容上都不知道跟谁说Hi。
So now the question arises: among these dozens of people and emails, who do you contact? If you contact all of them in bulk, your emails will naturally be spam, which is inefficient. If you send them one by one, it's still inefficient and involves a lot of work. What about BCC? Still inefficient, because the delivery is not precise, and you don't even know who to say "Hi" to in the email content.
所以说，某满在在客户发掘的数据上有个缺陷，没有联系人的职位和人名。所以在客户信息总览上可以看到这个公司的相关社交账户，但是没有结合在一起。
Therefore, a certain software has a flaw in customer discovery data—it lacks contact positions and names. So while you can see the company's related social accounts in the customer information overview, they are not integrated.
最有用的社媒是Facebook和LinkedIn。搜到的客户，我觉得在联系那些邮箱之前，你不如先看看他们的社媒，主要看Facebook和LinkedIn。
The most useful social media platforms are Facebook and LinkedIn. For the customers you find, I think before contacting those emails, you might as well check their social media, mainly Facebook and LinkedIn.
因为在Facebook主页上，你大概率能发即时消息给对方，可以问对法要采购负责人的联系方式，也可以留下你的联系方式。在领英上，你则可以看到具体人的职位。你会知道，你作为销售，应该去找采购。
Because on Facebook pages, you can probably send instant messages to them, ask for the contact information of the procurement person in charge, or leave your contact information. On LinkedIn, you can see specific people's positions. You will know that as a salesperson, you should look for procurement.
如果找不到Purchasing, Procurement, Buyer, Supply Chain这些职位，Project Manager或者Product Manager就是非常接近我们的目标联系人。如果都没有，联系他们的高管，股东，President。
If you can't find positions like Purchasing, Procurement, Buyer, or Supply Chain, Project Manager or Product Manager are very close to our target contacts. If none are available, contact their executives, shareholders, or President.
所以，某满找不到具体的负责人，只有泛泛的邮箱，不够精准。单纯依靠它来开发客户，就会非常片面。如果单纯地找精准客户，用领英就完全可以替代它，而且比它更精准有效。
Therefore, a certain software cannot find specific responsible persons, only general emails, which are not precise enough. Relying solely on it for customer development would be very one-sided. If you simply want to find precise customers, LinkedIn can completely replace it and is more accurate and effective.
当然，我不是说它不好，凡事没有完美的，只是它完全可以替代。搜索功能，谷歌可以替代；邮箱搜索，邮箱插件可以；客户管理，Excel表格就够了。它是把其他很多工具集合在一起而已，主要是便利。
Of course, I'm not saying it's bad—nothing is perfect—but it is completely replaceable. Search functions can be replaced by Google; email searches can be done with email plugins; customer management can be handled with Excel spreadsheets. It just combines many other tools, mainly for convenience.
