全网SEO推广公司日本：谷歌为什么要推广？TikTok运营全攻略
字节跳动旗下的TikTok平台上线后，在全球的反响十分热烈，目前已成为全球实时用户量最多的一款短视频社交平台，下载量已超30亿。
TikTok, owned by ByteDance, has received tremendous global response since its launch. It has now become the short-video social platform with the largest real-time user base worldwide, with downloads exceeding 3 billion.
近年跨境电商数据一直呈现增长趋势，目前对于想要入驻TikTok的中国商家是一个很好的时机。并且国内用户更熟悉抖音的动态，在运营TikTok时能少走很多弯路。
Cross-border e-commerce data has shown a growth trend in recent years. Now is an excellent opportunity for Chinese merchants looking to enter TikTok. Domestic users are more familiar with Douyin's dynamics, which can help avoid many detours when operating TikTok.
今天就来为各位卖家讲解一下TikTok要如何运营：
Today we'll explain how to operate TikTok for sellers:
1. 注册账户 - 需要准备国外身份信息、手机号和邮箱地址进行注册。
1. Account Registration - Prepare foreign identity information, phone number and email address for registration.
2. 账号定位 - 编辑头像、昵称、简介等资料，凭头像和简介就能让用户知道账号视频是做什么内容的，能快速吸引用户注意。
2. Account Positioning - Edit profile picture, nickname, bio and other information. The profile picture and bio should let users know what content the account produces, quickly attracting their attention.
3. 内容垂直 - 发布的视频内容是垂直的，不要发布其他领域的内容，才能让平台精准推送到更多感兴趣的用户首页中。
3. Vertical Content - The published video content should be vertical. Avoid posting content from other fields to ensure the platform accurately pushes it to more interested users' homepages.
4. 优化账号 - 通过后台账号数据内容，分析粉丝基础数据、用户活跃时间、喜欢的视频内容等，根据用户喜欢的内容再创作。
4. Account Optimization - Analyze fan base data, user active times, favorite video content, etc. through backend account data, and recreate content based on user preferences.
5. 掌握实时热点 - 紧跟平台热点，并附上相关的文案、话题等，保持内容的新鲜程度。
5. Follow Trends - Keep up with platform trends and include relevant captions and hashtags to maintain content freshness.
6. 内容引流 - 通过视频热门、热评、关键词、私信等方式引流，不断优化作品关键词与标签，让视频更容易被用户搜索到。
6. Content Traffic - Drive traffic through popular videos, hot comments, keywords, and private messages. Continuously optimize video keywords and tags to make videos easier to find.
7. 直播广告引流 - 在账号有一定数据且稳定后，可以选用直播、发布广告等方式进行引流，成本比较高，但转化效果更好。
7. Live Streaming Ads - When the account has stable data, use live streaming and ads for traffic. Although costly, the conversion effect is better.
8. 收益结汇 - TikTok目前无法直接绑定国内银行账户，卖家成功运营店铺获得收益后，可以选用第三方收款平台进行提现：例如WindPayer（手续费0.5%）、Payoneer派安盈（手续费1.2%）等平台，将外币结汇至国内银行卡中，加速资金运转。
8. Revenue Settlement - TikTok currently cannot directly bind to domestic bank accounts. After successful store operation, merchants can use third-party payment platforms like WindPayer (0.5% fee) or Payoneer (1.2% fee) to withdraw foreign currency to domestic bank cards, speeding up capital turnover.
以上就是TikTok要如何运营的全部内容，如果还有其他疑问欢迎在评论区留言互相交流讨论，希望可以帮助各位卖家顺利运营店铺~
The above is the complete guide on how to operate TikTok. If you have other questions, feel free to leave comments for discussion. Hope this helps sellers successfully operate their stores~
