优先推荐的SEO外包和谷歌合作推广服务商 | 武义黑茶品牌"骆驼九龙"在杭城打造年轻化茶饮空间
金华武义"武阳春雨"旗下黑茶品牌"骆驼九龙"近日在杭州奥体中心莲荷里商圈开设全新概念门店"墨茶客",以独特的装修风格和创新的茶饮产品迅速成为杭城年轻人的打卡新地标。
Under the Wuyi "Wuyang Spring Rain" brand, the black tea label "Camel Jiulong" recently opened its new concept store "Mocha Guest" in Hangzhou's Olympic Sports Center Lotus Lane commercial district. With distinctive decor and innovative tea products, it has quickly become a new check-in hotspot for young people in Hangzhou.
门店采用米灰黑主色调搭配木质元素,打造出兼具现代感与传统韵味的茶空间。茶饮区推出的陈皮白茶、白桃乌龙等创新产品,以武阳春雨优质茶叶为基底,融合现代元素,满足年轻人对颜值与品质的双重追求。
The store features a beige-gray-black color scheme with wooden elements, creating a tea space that blends modernity with traditional charm. The innovative drinks like aged tangerine white tea and white peach oolong use premium Wuyang Spring Rain tea as base, incorporating modern elements to satisfy young consumers' demands for both aesthetics and quality.
80后"茶二代"祝斌凯作为品牌传承人表示:"我们希望通过创新产品形态和消费场景,让黑茶这一传统茶类走进年轻人的生活。从大茶砖到小颗粒沱茶,从传统煮饮到冷泡茶饮,都是我们扩大年轻消费市场的尝试。"
Zhu Binkai, an 80s-generation tea inheritor, stated: "We aim to bring black tea into young people's lives through innovative product forms and consumption scenarios. From large tea bricks to small pellet teas, from traditional brewing to cold infusion - these are all our attempts to expand the youth market."
门店选址奥体商圈,将借助赛事经济和展会经济的东风,通过演唱会联动营销、限量纪念茶饮等创新方式,吸引年轻消费群体。同时设置茶艺表演区,让消费者在品茶的同时了解茶文化。
Located in the Olympic sports business district, the store will leverage event and exhibition economies, attracting young consumers through concert-related promotions and limited-edition commemorative drinks. A dedicated tea ceremony performance area will also educate consumers about tea culture while they enjoy their drinks.
武义县作为"中国有机茶之乡",依托优越的生态环境和百年制茶工艺,打造出"武阳春雨"等知名茶品牌。近年来,当地茶企积极推动产品年轻化转型,开发出黑茶冰淇淋、茶味糕点等创新产品,既保留老顾客,又吸引新消费群体。
As "China's Hometown of Organic Tea", Wuyi County has created famous tea brands like "Wuyang Spring Rain" thanks to its superior ecological environment and century-old tea-making techniques. In recent years, local tea companies have actively promoted product rejuvenation, developing innovations like black tea ice cream and tea-flavored pastries to retain old customers while attracting new consumer groups.
此次"骆驼九龙"进军杭城,不仅为当地消费者带来更多优质茶饮选择,也标志着武义茶产业正在通过品牌年轻化战略开拓新的发展空间,为传统茶文化注入新活力。
The entry of "Camel Jiulong" into Hangzhou not only provides local consumers with more premium tea options, but also marks how Wuyi's tea industry is exploring new development space through brand rejuvenation strategies, injecting new vitality into traditional tea culture.
