速卖通十年：中国跨境电商的全球化征程

速卖通十年：中国跨境电商的全球化征程

AliExpress at 10: China's Cross-Border E-commerce Global Journey

十年前，一场国际金融危机催生了速卖通；十年后，席卷全球的新冠疫情让这个中国最大的跨境零售电商平台又一次站到新路口。

Ten years ago, a global financial crisis gave birth to AliExpress; a decade later, the COVID-19 pandemic has positioned China's largest cross-border retail e-commerce platform at a new crossroads.

速卖通凭借直接连接商家和消费者的跨境零售电商模式，已成为中国中小企业出海的重要平台，大大降低了后者进入国际市场的门槛。

AliExpress has become a vital platform for Chinese SMEs to go global through its direct merchant-to-consumer cross-border retail model, significantly lowering the entry barrier to international markets.

核心优势与全球化布局

Core Advantages and Global Strategy

物流网络：构建了覆盖200+国家的物流体系，在重点市场实现全链路管控

Logistics Network: Established a logistics system covering 200+ countries with end-to-end control in key markets

支付能力：支持50+国家本地货币支付，支付成功率行业领先

Payment Capability: Supports local currency payments in 50+ countries with industry-leading payment success rates

技术赋能：为商家提供用户运营工具，实现长期客户关系管理

Technology Enablement: Provides merchants with user operation tools for long-term customer relationship management

疫情下的逆势增长

Growth Against the Trend During Pandemic

2020年疫情期间，速卖通实现显著增长：

During the 2020 pandemic, AliExpress achieved remarkable growth:

• 俄罗斯市场电视销售额同比增长220倍
• 220x year-on-year growth in TV sales in Russian market
• 美国市场成交额月环比增长178%
• 178% month-over-month growth in U.S. market GMV
• 全球假发成交买家数增长40%
• 40% increase in global wig buyers

未来五年战略目标

Five-Year Strategic Goals

速卖通计划在未来五年：

AliExpress plans in the next five years to:

1. 服务3亿海外消费者
2. Serve 300 million overseas consumers
3. 加强欧洲、中东、南美等重点市场本地化投入
4. Enhance localization investments in key markets like Europe, Middle East and South America
5. 持续打造中国企业出海主阵地
6. Continue building the main platform for Chinese companies going global

正如阿里巴巴全球速卖通总经理王明强所说："我们注意到中国国际经济交流中心副理事长黄奇帆在今年6月提出，十年以后，全球贸易中1/3是跨境电商。跨境B2C这个模式很好地解决了用户的需求，这种模式把性价比高、品质好、价格便宜的商品直接跟海外的消费者对接起来，减少了很多中间环节。"

As Wang Mingqiang, General Manager of Alibaba's AliExpress, stated: "We noted that Huang Qifan, Vice Chairman of the China Center for International Economic Exchanges, proposed in June this year that cross-border e-commerce will account for one-third of global trade in ten years. The cross-border B2C model effectively meets user needs by directly connecting cost-effective, high-quality products with overseas consumers, eliminating many intermediate links."