6个让外贸网站留住客户的谷歌竞价推广技巧
问题：为什么我的Google Ads推广没有询盘？
Problem: Why my Google Ads campaigns get no inquiries?
在外贸行业，网站是我们的营销门户。就像实体店铺一样，网站是开展业务的起点。但如何设置网站，重点在哪里？以下是6个关键技巧：
In foreign trade, websites are our marketing gateway. Just like physical stores, websites are the starting point for business. Here are 6 key techniques:
1. 产品内页内容为王
1. Product Page Content is King
80%的流量通过搜索引擎直接进入产品页而非首页。高质量的产品图片和详细描述至关重要，PS是外贸基本技能。
80% traffic comes directly to product pages via search engines. High-quality product images and detailed descriptions are crucial - Photoshop is a basic skill.
2. 关键词策略：精准+引流
2. Keyword Strategy: Precision + Traffic
使用精准关键词的一度关联词引流，既能保证流量质量又能提升网站权重。
Use first-degree related keywords to drive traffic while maintaining quality and improving site authority.
3. 安装第三方统计系统
3. Install Third-party Analytics
Google Analytics等工具能清晰分析流量来源，优化营销策略。
Tools like Google Analytics clearly analyze traffic sources to optimize marketing strategies.
4. 将公司优势融入产品页
4. Integrate Company Advantages into Product Pages
不要只在首页展示公司优势，应将其自然融入每个产品描述中。
Don't just display advantages on homepage - integrate them naturally into every product description.
5. 主动展示优势
5. Proactively Showcase Advantages
在眼球经济时代，必须主动展示优势，而不是等待客户询问。
In the attention economy, proactively showcase advantages instead of waiting for inquiries.
6. 突出功能性与差异化
6. Highlight Functionality and Differentiation
产品功能是核心卖点，差异化则来自客户特殊需求的解决方案。
Product functionality is the core selling point, while differentiation comes from solving special customer needs.
【小贴士】想了解更多跨境电商干货，请关注雨果网。
[Tip] For more cross-border e-commerce insights, follow Cifnews.
