2020年11月起Google Ads新增三国广告费用详解 | 外链优化与竞价推广必读
2020年11月起Google Ads新增三国广告费用详解 | 外链优化与竞价推广必读
New Google Ads Fees for UK, Austria & Turkey Starting Nov 2020 | Essential Guide for Link Building & PPC
最新政策通知：Google官方近日向广告客户发送邮件通知，自2020年11月1日起，针对在英国、土耳其和奥地利投放的广告将征收额外费用。
Latest Policy Update: Google has officially notified advertisers via email that starting November 1, 2020, additional fees will be applied to ads targeting UK, Turkey and Austria.
新增费用明细
New Fee Structure
- 英国广告：账单中将增加2%的英国数字服务税（DST）
- UK Ads: 2% UK Digital Services Tax (DST) added to invoices
- 土耳其广告：账单中将增加5%的监管运营费用
- Turkey Ads: 5% regulatory operating cost added to invoices
- 奥地利广告：账单中将增加5%的奥地利数字服务税
- Austria Ads: 5% Austrian Digital Services Tax added to invoices
费用计算方式
Fee Calculation Method
费用基于在特定国家/地区的广告展示或点击计算。举例说明：
Fees are calculated based on ad impressions/clicks in specific countries. Example scenario:
若您在奥地利投放广告，预算100欧元并产生5欧元DST费用，最终将收取105欧元（另加适用增值税）。
If you have €100 budget for Austria ads with €5 DST fee, you'll be charged €105 (plus applicable VAT).
付款方式影响
Payment Method Impacts
自动付款用户：费用将在月底计入账单，并从下次付款中扣除
Auto-pay users: Fees will be added at month-end and deducted from next payment
手动付款用户：费用将在账户余额用尽后收取，未结余额将从下次预付款扣除
Manual-pay users: Fees will be charged after balance depletion, with outstanding balance deducted from next prepayment
费用查询路径
How to Check Fees
- 月度发票/对账单中的分国别明细
- Monthly invoices/statements with country breakdown
- Google Ads账户 → 工具图标 → 结算 → 交易记录
- Google Ads Account → Tools Icon → Billing → Transactions
专业提示： 建议广告主重新评估这三个国家的投放ROI，必要时调整出价策略和预算分配。
Pro Tip: Advertisers should reassess ROI for these three markets and adjust bidding strategies/budget allocation accordingly.
