超牛的商店App推广:广州谷歌竞价推广外贸网站如何利用Google+引流
超牛的商店App推广:广州谷歌竞价推广外贸网站如何利用Google+引流
Super Store App Promotion: How Guangzhou Google Ads Foreign Trade Websites Can Leverage Google+ for Traffic
Google+简介与流量价值
Google+ is Google's SNS social platform that integrates with Gmail, Google Search and Google Profile - think of it as Google's version of Baidu Tieba. With massive built-in traffic, it has become a key channel for foreign trade e-commerce to acquire customers.
Google+是谷歌旗下的SNS社交平台,集成了Gmail、谷歌搜索和谷歌个人资料 - 可以把它看作谷歌版的百度贴吧。凭借巨大的内置流量,它已成为外贸电商获取客户的重要渠道。
账号设置技巧
Like Facebook and Twitter, an attractive profile is crucial. The profile description should be compelling, while profile images should match your target audience - trendy items for young users, home decor for housewives, etc. Most importantly, keep everything product-relevant.
和Facebook、Twitter一样,有吸引力的个人资料至关重要。简介要有吸引力,头像图片要符合目标受众 - 面向年轻人放潮流物品,面向家庭主妇放家居装饰等。最重要的是保持与产品的相关性。
内容营销策略
Post engaging content with embedded links. Articles can be directly product-related, tangentially related, or even unrelated - the key is driving clicks. Celebrity gossip, weird news and funny posts often generate high engagement.
发布带有嵌入式链接的吸引人内容。文章可以直接与产品相关、间接相关甚至完全不相关 - 关键是驱动点击。明星八卦、奇闻异事和搞笑帖子通常能产生高参与度。
最佳发帖实践
Maintain quality and freshness without spamming. Post according to audience preferences and online times. Use trending hashtags and experiment with content formats. After building a stable following, engage in related communities and create new accounts.
保持质量和新鲜度但不要刷屏。根据受众偏好和上网时间发帖。使用热门标签并尝试不同内容形式。建立稳定粉丝后,可以参与相关社区并创建新账号。
跨平台分享
Leverage Google+'s share buttons to distribute content to Facebook and Twitter. As Google+ continues growing, it presents a prime opportunity for foreign trade marketing with relatively simple methods.
利用Google+的分享按钮将内容分发到Facebook和Twitter。随着Google+持续发展,它以外贸营销相对简单的方法提供了重要机会。
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Edited by IMCART. Source: http://www.imcart.com/article/4041.html
