跨境出口必选：谷歌推广找代理商VS独立站Facebook广告投放策略
跨境出口必选：谷歌推广找代理商VS独立站Facebook广告投放策略
Cross-border E-commerce Must-Know: Google Ads Agency vs. Facebook Ads Strategy for Independent Stores
谷歌广告：独立站推广的首选渠道
Google Ads: The Premier Channel for Independent Store Promotion
对于跨境出口卖家而言，谷歌广告是获取高质量流量的核心渠道。但关键问题在于：是否需要通过代理商投放？代理商能提供专业优化服务，但成本较高；自主投放更灵活，但需要学习曲线。
For cross-border sellers, Google Ads remains the gold standard for quality traffic. The million-dollar question: Should you use an agency? Agencies offer professional optimization but at higher costs; self-management provides flexibility but requires learning.
Facebook广告投放七步指南
7-Step Facebook Advertising Guide
- 创建广告账户 - 访问Facebook Ads Manager完成基础设置
Create Ad Account - Set up via Facebook Ads Manager with basic info - 设定广告目标 - 根据业务需求选择品牌认知/转化等目标
Set Objectives - Choose from brand awareness/conversions based on goals - 精准受众定位 - 利用地理/兴趣等多维度定向
Audience Targeting - Leverage geo/interests for precision targeting - 创建广告系列 - 选择自动/手动投放模式
Create Campaign - Select automatic/manual delivery mode - 设计广告素材 - 制作高点击率的图文/视频内容
Design Creatives - Produce high-CTR visual/video content - 预算与版位 - 设置日预算/总预算及展示位置
Budget & Placement - Configure daily/lifetime budget and placements - 持续优化 - 监测CTR/转化率等核心指标
Continuous Optimization - Monitor CTR/conversion rates for improvements
专业建议： 新手建议从$20/天的测试预算开始，同时使用Facebook Pixel追踪用户行为数据。
Pro Tip: Beginners should start with $20/day test budgets while implementing Facebook Pixel for user behavior tracking.
