2023年外贸行业现状分析及谷歌竞价推广教学指南
2023年外贸行业现状分析及谷歌竞价推广教学指南
Analysis of Foreign Trade Industry in 2023 & Google Ads Promotion Tutorial
2023年外贸行业面临哪些挑战？
What challenges does the foreign trade industry face in 2023?
受疫情影响，近几年外贸行业遭受重创，主要表现为：
Affected by the pandemic, the foreign trade industry has suffered heavy losses in recent years, mainly manifested in:
- 国际运费大幅上涨
- Sharp increase in international shipping costs
- 原材料和人工成本持续攀升
- Continuous rise in raw material and labor costs
- 全球供应链不稳定
- Unstable global supply chain
2023年外贸生意好做吗？
Is foreign trade business easy in 2023?
虽然国内疫情有所缓解，但2023年外贸生意仍然面临较大压力。不过，对于资金实力雄厚的企业来说，这反而可能是一个机遇期。
Although the domestic epidemic situation has eased, foreign trade business still faces great pressure in 2023. However, for companies with strong financial strength, this may instead be an opportunity period.
如何通过谷歌竞价推广获取外贸订单？
How to get foreign trade orders through Google Ads?
在行业不景气时期，精准的广告投放尤为重要。以下是谷歌竞价推广的关键要点：
During industry downturns, precise advertising is particularly important. Here are the key points of Google Ads promotion:
- 选择高转化率的关键词
- Select high conversion rate keywords
- 优化广告着陆页用户体验
- Optimize the user experience of landing pages
- 设置合理的广告预算和出价策略
- Set reasonable ad budget and bidding strategy
- 持续跟踪和分析广告效果数据
- Continuously track and analyze ad performance data
2023年谷歌竞价推广教学视频推荐
Recommended Google Ads tutorial videos for 2023
想要系统学习谷歌广告投放技巧，可以参考以下优质资源：
To systematically learn Google Ads skills, you can refer to the following high-quality resources:
- 谷歌官方认证课程
- Google official certification courses
- 行业大咖实战经验分享
- Practical experience sharing from industry experts
- 最新算法更新解读视频
- Latest algorithm update interpretation videos
