阿里巴巴外贸平台SEO指南：如何通过SEO获取高质量流量
一、搜索引擎简介
搜索引擎（Search Engine）是指根据特定策略，运用计算机程序从互联网搜集信息，经过处理后为用户提供检索服务的系统。搜索已成为现代社会不可或缺的一部分。
Introduction to Search Engines
Search Engine refers to a system that collects information from the internet according to specific strategies, processes it, and provides retrieval services to users. Search has become an indispensable part of modern society.
二、SEO的商业价值
SEO能以相对较低的成本获取大量稳定且高质量的流量。与付费广告不同，SEO带来的流量具有长期效应，一旦排名稳定，可持续带来转化。
Business Value of SEO
SEO can obtain a large amount of stable and high-quality traffic at a relatively low cost. Unlike paid advertising, SEO traffic has long-term effects. Once rankings stabilize, it can continuously bring conversions.
三、如何做好SEO
3.1 关键词策略
目标关键词选择标准：内容相关、搜索量大、竞争小、商业价值高。长尾关键词则通过大量优质内容和良好网站结构自然获得排名。
How to Do SEO Well
3.1 Keyword Strategy
Target keyword selection criteria: content relevance, high search volume, low competition, and high commercial value. Long-tail keywords naturally gain rankings through high-quality content and good website structure.
3.2 网站优化
包括URL静态化、规范标签使用、死链处理、robots文件配置等。页面标题应控制在30个汉字内，描述标签100字以内，关键词密度2%-3%。
3.2 Website Optimization
Includes URL staticization, canonical tag usage, dead link handling, robots file configuration, etc. Page titles should be limited to 30 Chinese characters, description tags within 100 characters, and keyword density between 2%-3%.
四、创建SEO友好型网站
4.1 内链建设
通过导航、面包屑、内容聚合等方式构建内链网络，帮助爬虫抓取和权重分配。
Creating an SEO-Friendly Website
4.1 Internal Link Building
Build an internal link network through navigation, breadcrumbs, content aggregation, etc., to help crawlers capture and distribute weight.
五、名词解释
SEO：搜索引擎优化，提高网站在搜索引擎的自然排名
SEM：搜索引擎营销，基于搜索引擎平台的网络营销
Glossary
SEO: Search Engine Optimization, improving a website's natural ranking in search engines
SEM: Search Engine Marketing, online marketing based on search engine platforms
六、总结
通过系统的SEO策略，外贸平台可以持续获取高质量流量，提升转化率。重点在于关键词研究、内容优化和技术优化三方面的平衡。
Conclusion
Through systematic SEO strategies, foreign trade platforms can continuously obtain high-quality traffic and improve conversion rates. The focus is on the balance between keyword research, content optimization, and technical optimization.
