Google Play搜索广告+Google搜索：1+1>2的应用推广新玩法
应用市场的激烈竞争现状
The Current State of Fierce Competition in App Markets
你知道应用市场的竞争有多激烈吗？平均每个应用商店都有100万+的手机应用等待被用户发现。其中约60%的应用从未被下载过。
Did you know how competitive the app market is? On average, each app store has over 1 million mobile apps waiting to be discovered by users. About 60% of these apps have never been downloaded.
搜索：应用发现的关键渠道
Search: The Key Channel for App Discovery
在Google Play商店中，搜索是应用安装的重要来源：每4个用户中就有1人通过搜索找到应用。新推出的Google Play搜索广告为开发者提供了全新的用户获取渠道。
In the Google Play Store, search is a major source of app installations: 1 in 4 users find apps through search. The newly launched Google Play Search Ads provide developers with a new user acquisition channel.
双平台覆盖策略
Dual-Platform Coverage Strategy
通过在Google搜索和Google Play同时投放广告（包括常规和品牌关键词），开发者可以：
- 覆盖190+国家的10亿+安卓用户
- 触达每月1000亿+的搜索量
- 将广告扩展到YouTube和其他Google媒体资源
By running ads on both Google Search and Google Play (including generic and brand keywords), developers can:
- Reach over 1 billion Android users in 190+ countries
- Access 100+ billion monthly searches
- Extend ads to YouTube and other Google media properties
数据互通带来的效率提升
Improved Efficiency Through Data Integration
Google Play搜索广告利用来自Play商店和Google.com的搜索查询数据，为开发者提供精准的关键词建议。当同时使用两种广告时，Google.com的关键词会自动应用于Google Play。
Google Play Search Ads utilize search query data from both the Play Store and Google.com to provide developers with precise keyword suggestions. When using both ad types, keywords from Google.com are automatically applied to Google Play.
成功案例：安装量增长9倍
Success Story: 9x Increase in Installations
音乐订阅服务Rhapsody的在线营销总监Josh Patrice表示："Google Play搜索广告使我们的安装量增长了9倍。它能在用户搜索应用的关键时刻展示我们的产品。"
Josh Patrice, Online Marketing Director of music subscription service Rhapsody, said: "Google Play Search Ads increased our installations by 9 times. It displays our product at the key moment when users search for apps."
移动网站与应用下载的双重选择
Dual Option: Mobile Website and App Download
升级后的Google搜索现在支持"附加应用信息"，让用户可以选择安装应用或访问移动网站，为开发者提供更多用户获取机会。
The upgraded Google Search now supports "additional app information," allowing users to choose between installing the app or visiting the mobile website, providing developers with more user acquisition opportunities.
