亚马逊关键词词库搭建与应用指南（二）：关键词整理技巧
亚马逊关键词词库搭建与应用指南（二）：关键词整理技巧
Amazon Keyword Library Construction and Application Guide (Part 2): Keyword Organization Techniques
在亚马逊运营中，关键词整理是构建高效词库的关键步骤。 本文将详细介绍关键词整理的四个核心维度：相关性、分类、流量大小和竞争程度。
In Amazon operations, keyword organization is crucial for building an effective keyword library. This article details four core dimensions of keyword organization: relevance, classification, traffic volume, and competition level.
1. 相关性评估
1. Relevance Evaluation
使用卖家精灵批量分析工具，人工统计前10产品中的竞品数量，记录在Excel表中。竞品数量越多，相关性越高。
Using SellerSprite's batch analysis tool, manually count the number of competing products in the top 10 listings and record them in an Excel sheet. The more competing products, the higher the relevance.
示例： 冰冻冰浴用硅胶模具产品，应记录每个关键词前10中的同款竞品数量。
Example: For silicone ice cube molds, record the number of identical competing products in the top 10 for each keyword.
2. 关键词分类
2. Keyword Classification
建议将关键词分为四类：
Keywords can be classified into four categories:
- 精准核心词：准确描述产品主要特征（如"硅胶冰块模具"）
- Precise core keywords: Accurately describe main product features (e.g., "silicone ice cube mold")
- 长尾词：包含具体属性（如"蓝色大号冰浴模具"）
- Long-tail keywords: Include specific attributes (e.g., "large blue ice bath mold")
- 宽泛词：涵盖多类产品（如"冰浴配件"）
- Broad keywords: Cover multiple product types (e.g., "ice bath accessories")
- 品牌词：包含竞品品牌名称
- Brand keywords: Include competitor brand names
3. 流量评估
3. Traffic Evaluation
根据ABA排名用颜色梯度标识流量大小：
Use color gradients to indicate traffic volume based on ABA rankings:
- 1万以内：深色
- Under 10k: Dark color
- 1-10万：中等色
- 10k-100k: Medium color
- 10-100万：浅色
- 100k-1M: Light color
4. 竞争程度分析
4. Competition Analysis
重点关注六个指标，数值越优颜色越深：
Focus on six metrics, with better values marked darker:
- SPR（首页所需销量）
- SPR (Sales needed for page 1 ranking)
- 需供比（需求/供给）
- Demand/supply ratio
- 广告竞品数量
- Number of advertising competitors
- PPC竞价
- PPC bid
- 点击集中度
- Click concentration
最终成果： 通过颜色标识的关键词库，可快速识别优质关键词，优化广告投放策略。
Final Result: A color-coded keyword library enables quick identification of high-quality keywords and optimization of advertising strategies.
提示： 建议定期更新词库数据，保持竞争优势。
Tip: Regularly update your keyword library to maintain competitive advantage.
