谷歌收录优化：亚马逊主图视频全面开放下的外贸SEO新策略
近期，关于“亚马逊主图视频功能将全面开放”的消息在外贸领域引起了广泛讨论。对于广大外贸卖家，尤其是尚未完成品牌备案的中小卖家而言，这不仅是提升产品转化率的关键机遇，更是需要结合谷歌收录优化等综合策略进行布局的重要节点。数据显示，带有主图视频的商品平均转化率可比普通商品高出近10%。
亚马逊视频功能现状分析：
此前，上传主图视频的功能仅对已完成品牌备案（Brand Registry）的卖家开放。非品牌卖家通常需要借助VC账号、第三方服务商（费用约200-500元人民币）或招商经理的帮助，但这些途径可能存在编辑权丢失的风险。
Current status of Amazon video features:
Previously, the main image video upload feature was exclusively available to sellers who completed Brand Registry. Non-branded sellers often had to rely on VC accounts, third-party service providers (costing around 200-500 RMB), or account managers, which could entail risks of losing editing rights.
视频营销与SEO的重要性：
亚马逊官方数据揭示了视频的强大影响力：每5位访客中就有1人会在观看商品视频后产生购买行为；同时，68%的消费者更倾向于通过短视频了解新产品。这要求卖家在制作视频内容时，必须将谷歌收录优化的原则融入其中，确保视频内容能被搜索引擎有效抓取和索引。
Importance of video marketing and SEO:
Amazon's official data underscores the power of video: 1 in 5 visitors makes a purchase after watching a product video; meanwhile, 68% of consumers prefer learning about new products through short videos. This necessitates that sellers integrate principles of Google indexing optimization into their video content creation to ensure it is effectively crawled and indexed by search engines.
整合谷歌推广与SEO优化：
对于希望拓展全球市场的外贸企业，例如南京的外贸公司，选择专业的谷歌推广服务商（如南京领动、南京米拓等拥有Google Ads认证的机构）至关重要。这些服务商不仅能提供从广告投放到多语言营销的一站式解决方案，更能协助企业进行全面的谷歌收录优化，提升网站在搜索引擎中的可见度。
Integrating Google Ads and SEO optimization:
For international trading companies aiming to expand globally, such as those based in Nanjing, partnering with professional Google Ads service providers (e.g., certified agencies like Nanjing Leadong or Nanjing Mituo) is crucial. These providers not only offer comprehensive solutions from ad campaigns to multilingual marketing but also assist in holistic Google indexing optimization to enhance website visibility in search engines.
视频广告新机遇与SEO准备：
据招商经理透露，亚马逊视频广告功能预计在2023年第四季度向无品牌卖家开放。品牌卖家的视频将获得优先展示权，这再次强调了品牌备案的价值。在此背景下，提前进行谷歌收录优化布局，确保产品视频及相关页面能被谷歌快速收录，将帮助卖家在竞争中抢占先机。
New opportunities in video ads and SEO preparation:
According to account managers, Amazon's video ad feature is expected to open to non-branded sellers in Q4 2023. Videos from branded sellers will receive priority display, re-emphasizing the value of brand registration. In this context, proactively planning for Google indexing optimization to ensure product videos and related pages are quickly indexed by Google will help sellers gain a competitive edge.
外贸卖家必知的SEO优化策略：
- 提前制作高质量产品视频（建议时长30-60秒），并确保视频文件及所在页面符合谷歌收录优化的技术规范。
- 在视频标题、描述及页面文本中自然融入核心关键词，以利于搜索引擎理解和收录。
- 为视频添加多语言字幕，这不仅提升全球用户的访问体验，也丰富了页面内容，有助于谷歌收录优化。
- 持续监控视频的观看率、转化数据及搜索引擎索引状态，并基于数据进行迭代优化。
- Prepare high-quality product videos in advance (recommended 30-60 seconds) and ensure both the video files and their hosting pages comply with the technical specifications for Google indexing optimization.
- Naturally incorporate core keywords into video titles, descriptions, and page text to facilitate search engine understanding and indexing.
- Add multilingual subtitles to videos. This not only enhances the experience for global users but also enriches page content, aiding Google indexing optimization.
- Continuously monitor video view rates, conversion data, and search engine indexing status, and iterate optimizations based on the insights.
随着短视频营销成为全球电商的主流趋势，外贸卖家应提前规划视频内容战略，充分利用亚马逊平台的新功能红利。同时，必须将专业的谷歌收录优化与谷歌推广策略深度结合，构建一个从平台内到平台外、覆盖搜索引擎与社交媒体的全方位国际数字营销体系，从而在“放心的中俄贸易”乃至更广阔的全球市场中稳健前行。
As short video marketing becomes a dominant global e-commerce trend, international sellers should plan their video content strategies in advance to fully capitalize on the new features of the Amazon platform. Simultaneously, it is essential to deeply integrate professional Google indexing optimization with Google Ads strategies to build a comprehensive global digital marketing system that extends from within the platform to external channels, covering search engines and social media. This approach will enable steady growth in "reliable China-Russia trade" and the broader global market.
