TikTok美区跨境店大幅降低入驻门槛：仅需营业执照即可申请
TikTok美区跨境店大幅降低入驻门槛：仅需营业执照即可申请
TikTok US Cross-Border Store Significantly Lowers Entry Threshold: Business License Only Required
最新消息：跨境电商行业迎来重大利好！TikTok美区跨境店近期再次降低入驻门槛，只需具备美国本土发货能力的企业营业执照即可申请开店。
Latest News: Great news for cross-border e-commerce! TikTok US cross-border store has recently lowered its entry threshold again, requiring only a business license with US local delivery capability to apply for store opening.
最新入驻标准 | Latest Entry Requirements
具体入驻要求如下：
The specific entry requirements are as follows:
- 拥有美国本地仓储物流能力（需要从美国本地仓库发货）
- Have US local warehousing and logistics capabilities (need to ship from US local warehouses)
- 拥有合法的企业营业执照（暂不支持个体户执照）
- Have a legal business license (individual business licenses are not currently supported)
- 产品需要符合当地出口要求和平台的治理需求
- Products need to comply with local export requirements and platform governance needs
申请所需文件 | Required Application Documents
与之前相比，最大的变化是取消了第三方电商平台经营经验的硬性要求：
Compared with before, the biggest change is the cancellation of the mandatory requirement for third-party e-commerce platform operating experience:
- 营业执照证件
- Business license
- 企业法人代表身份证件（中国大陆身份证/香港特别行政区身份证/护照）
- ID of corporate legal representative (Mainland China ID/Hong Kong SAR ID/passport)
- 全网唯一的电话号码
- Globally unique phone number
- 全网唯一的电子邮箱
- Globally unique email address
政策变化带来的影响 | Impact of Policy Changes
这一政策调整将带来以下重大影响：
This policy adjustment will bring the following significant impacts:
1. 工厂型卖家迎来新机遇
1. New opportunities for factory sellers
取消第三方平台经验要求后，大量具备优质供应链但缺乏电商运营经验的工厂型卖家将能够直接入驻平台，实现从制造商到零售商的转型。
After canceling the third-party platform experience requirements, a large number of factory sellers with high-quality supply chains but lacking e-commerce operation experience will be able to directly settle on the platform, realizing the transformation from manufacturer to retailer.
2. 消费者与产品建立更强连接
2. Consumers establish stronger connections with products
工厂直接对接消费者，能够第一时间获取市场反馈，优化产品设计和生产，形成良性循环。
Factories directly connect with consumers and can obtain market feedback in the first time to optimize product design and production, forming a virtuous circle.
海外仓的重要性 | Importance of Overseas Warehouses
TikTok仍要求卖家具备美国本土履约能力，这使得海外仓成为关键环节：
TikTok still requires sellers to have US local fulfillment capabilities, making overseas warehouses a key link:
- 缩短配送距离，提升用户体验
- Shorten delivery distance and improve user experience
- 降低大件商品物流成本
- Reduce logistics costs for large items
- 多仓布局可节省36%尾程配送费
- Multi-warehouse layout can save 36% of last-mile delivery costs
TikTok电商前景展望 | TikTok E-commerce Prospects
数据显示：
Data shows:
• 58%的美国用户在TikTok上发现新品牌和产品
• 58% of US users discover new brands and products on TikTok
• 79%的用户表示TikTok内容激发了他们的购买欲望
• 79% of users said TikTok content inspired their purchase desire
• 49%的用户因观看TikTok而下单
• 49% of users placed orders after watching TikTok
随着特朗普上台后TikTok在美封禁风险解除，平台社交电商模式将迎来更大发展空间。
With the lifting of TikTok's ban risk in the US after Trump took office, the platform's social e-commerce model will have greater development space.
结语 | Conclusion
TikTok美区跨境店降低入驻门槛，为更多中国卖家提供了出海新机遇。结合海外仓解决方案，中国优质产品将能更好地走向全球市场。
TikTok US cross-border store lowering the entry threshold provides new opportunities for more Chinese sellers to go global. Combined with overseas warehouse solutions, high-quality Chinese products will be able to better enter the global market.
