好评数最多的跨境出口电商：外贸独立站建设与谷歌SEO实战经验
自2010年初起，我便开始涉足独立站领域。当时，有一家名为"残友"的公司为我打造了这个网站。该公司中残疾人占比高达70%，然而，他们所构建的网站与我的预期相差甚远。
Since early 2010, I have been involved in the field of independent websites. At that time, a company called "Can You" built this website for me. The company had a 70% disability employment rate, but the website they built was far from my expectations.
尽管如此，这个网站的盈利能力基本能够覆盖网站建设成本。在此，我暂不探讨网站技术问题，因为我对此也一知半解。我想你可能也不太了解。
Nevertheless, the profitability of this website basically covered the construction cost. Here, I won't discuss technical issues because I only have a superficial understanding of them. I guess you might not know much about them either.
第一次建站经验：我在华强北从事山寨手机销售，主要经营两种手机：CDMA+GSM双模手机和手表手机。我的目标市场主要面向乌克兰、俄罗斯、哈萨克斯坦和阿塞拜疆。
First website experience: I was selling replica phones in Huaqiangbei, mainly two types: CDMA+GSM dual-mode phones and watch phones. My target markets were Ukraine, Russia, Kazakhstan and Azerbaijan.
SEO关键发现：我在网站显眼位置明确标注："乌克兰买家可享受更大折扣"。后来发现，我的网站注册用户绝大部分来自乌克兰。
Key SEO discovery: I prominently displayed "Ukrainian buyers get bigger discounts" on the website. Later I found that most of my registered users came from Ukraine.
第二次建站经验：基于兰亭集势模板构建，花费12000元。网站尚未完全建成时，就已经有订单进来了。最大单笔订单金额达998美金。
Second website experience: Built on Lightinthebox template, costing 12,000 RMB. Orders came in before the website was fully completed. The largest single order reached $998.
重要SEO经验：该订单产品是一种特殊的液晶屏，由于液晶屏具有特定的型号，因此其关键词非常独特。通过搜索特殊型号，出现的网站数量相对较少。
Important SEO lesson: The product was a special LCD screen with unique model numbers. Searching for these specific model numbers yielded very few competing websites.
第三次建站教训：销售夜视瞄准器时，PayPal将其视为武器配件并封锁账户。实际上这种产品在速卖通和阿里巴巴国际站上都是可以正常销售的。
Third website lesson: When selling night vision scopes, PayPal considered them weapon accessories and blocked the account. Actually these products are normally sold on AliExpress and Alibaba.
成功关键总结：
- 选择独特、独门的产品
- 针对特定人群精准定位
- 控制SKU数量(建议20个以内)
- 考虑小语种市场
Keys to success:
- Choose unique, proprietary products
- Target specific audiences precisely
- Control SKU count (recommend under 20)
- Consider small language markets
谷歌SEO服务建议：对于外贸独立站，建议寻找专业的谷歌SEO服务公司，他们可以提供从关键词研究到内容优化的全方位服务。
Google SEO service suggestion: For foreign trade independent sites, it's recommended to find professional Google SEO service providers who can offer comprehensive services from keyword research to content optimization.
