Google推广助力外贸企业：长春国际宠物用品展成功案例解析
Google推广助力外贸企业：长春国际宠物用品展成功案例解析
How Google Ads Boost Foreign Trade: Case Study of Changchun International Pet Expo
2024年5月11日，中国(长春)国际宠物用品博览会在长春农博园盛大开幕。作为外贸企业Google推广的成功案例，本次展会通过精准的海外营销策略，吸引了全球宠物行业的关注。
On May 11, 2024, the China (Changchun) International Pet Products Expo grandly opened at Changchun Agricultural Expo Park. As a successful case of Google Ads for foreign trade enterprises, the exhibition attracted global attention from the pet industry through precise overseas marketing strategies.
展会现场，各类"喵星人"成为全场焦点，专业摄影师刘栋记录下了这些精彩瞬间。值得注意的是，主办方通过Google推广的精准投放，成功吸引了来自美国、欧洲等地的国际买家。
At the exhibition site, various "cat stars" became the center of attention, with professional photographer Liu Dong capturing these wonderful moments. Notably, the organizers successfully attracted international buyers from the US, Europe and other regions through precise targeting with Google Ads.
展会三大核心价值：
Three core values of the exhibition:
- 全球宠物行业趋势发布平台 - 通过Google推广覆盖200+国家
- Global pet industry trend release platform - Covering 200+ countries through Google Ads
- 外贸企业对接国际买家桥梁 - Google搜索广告带来45%国际访客
- Bridge for foreign trade enterprises to connect with international buyers - Google search ads brought 45% international visitors
- 最新宠物科技展示窗口 - YouTube广告视频观看量突破50万
- Window for displaying latest pet technologies - YouTube ad videos surpassed 500,000 views
本次展会持续至5月15日，主办方表示将继续优化Google推广策略，通过Google展示广告网络和购物广告，进一步提升展会国际影响力。数据显示，采用智能出价策略后，广告转化率提升了32%。
The exhibition will last until May 15. The organizers stated they will continue to optimize Google Ads strategies, using Google Display Network and Shopping Ads to further enhance the exhibition's international influence. Data shows that after adopting smart bidding strategies, ad conversion rates increased by 32%.
对于外贸企业而言，长春宠物展的成功证明：结合行业展会与Google推广的整合营销策略，能够有效开拓国际市场，实现品牌全球化。
For foreign trade enterprises, the success of Changchun Pet Expo proves that an integrated marketing strategy combining industry exhibitions with Google Ads can effectively explore international markets and achieve brand globalization.
