跨境进口电商为何要做好谷歌推广？外贸独立站域名挑选全攻略（下）
6. 发音简单可读，好理解
6. Simple Pronunciation and Readability
这条其实可以和第2条一起讲，发音简单为什么也要考虑？有些网站的域名很难发音，那么同理也很难被记住。
This point can be discussed together with point #2. Why consider pronunciation? Some domain names are difficult to pronounce and consequently hard to remember.
同样的道理，我们域名里为什么不用数字？一方面原因是数字使得你的网站看上去不够正式化，也难以记忆，另一方面来说，也不利于发音。越长的数字越占发音音节。
Similarly, why avoid numbers in domain names? Numbers make your site appear less professional and harder to remember. They're also difficult to pronounce - longer numbers take more syllables.
可读怎么理解呢？比如你是做喷绘打印机（Inkjet printer）的，你域名非要起一个 http://niceinkpt.com，你说你的缩写是经过哪个英文词典认证过的？别人怎么看得出来 inkpt=inkjet printer？让别人怎么读呢？
What does readability mean? If you sell inkjet printers and choose http://niceinkpt.com, which English dictionary certifies that "inkpt" means "inkjet printer"? How would anyone read this?
发音困难、可读性差的域名，也不容易被记住！
Domain names with poor pronunciation and readability are hard to remember!
7. 大部分复数要好一些
7. Plurals Generally Work Better
很多人会情不自禁用产品名关键词作为域名。那么到底是用单数好还是复数好呢？
Many instinctively use product keywords in domain names. But should you use singular or plural?
在外贸搜索引擎上经常搜索的人应该知道，相同的产品词，从搜索次数上来看，复数要比单数多一些。
Regular searchers know that for identical product terms, plural forms generally get more searches than singular.
所以我的建议是，复数更好一些。个别产品或行业单数明显比复数使用概率高的除外。
My recommendation: prefer plurals, unless your product/industry clearly favors singular forms.
8. 域名里要不要包含关键词？域名里要不要包含品牌？
8. Should Domains Include Keywords? Should They Include Brands?
这可能是域名选取中最大的困扰。以关键词为导向来选取域名和以品牌为导向来选取域名是两种不同的方式。
This is perhaps the biggest dilemma in domain selection. Keyword-oriented and brand-oriented approaches represent two distinct strategies.
1）以关键词为导向来选取域名
1) Keyword-Oriented Domain Selection
很多的谷歌SEO相关的文章都曾说过，域名中可以融入你的产品关键词，这样利于排名，因为在你的URL里面会有关键词。但是，时至今日，这个作用是有限的。
Many SEO articles suggest including product keywords in domains to boost rankings, as URLs contain these keywords. However, this effect is now limited.
外贸搜索引擎给我的感觉：是个女人，一个善变的女人。每年外贸搜索引擎的算法都会更新很多次...
International search engines feel like a capricious woman - their algorithms update frequently...
2）以品牌为导向来选取域名
2) Brand-Oriented Domain Selection
外贸搜索引擎现在越来越注重品牌和独特性。即使你的域名中没有说明你的网站是关于什么，但只要长期去更新，去迎合访问者，提供有价值的信息和服务，品牌为导向的域名站仍然能够获得很高的排名...
Search engines increasingly value brands and uniqueness. Even without descriptive keywords, brand-oriented domains can rank well through consistent updates and valuable content...
3）虚拟品牌+产品名
3) Virtual Brand + Product Name
这是外贸Soho很常用的域名取名方式。比如，有人做浴缸(bathtube)的外贸soho自己虚拟一个品牌名叫Sebrantek...
A common approach for foreign trade SOHOs: combining virtual brands with product names. For example, a bathtub seller might create "Sebrantek-bathtube.com"...
9. 不要有拼写错误
9. Avoid Spelling Mistakes
在注册域名的时候，有些人注册的时候，没有注意拼写，注册错误了...
Some register domains with spelling errors, either accidentally or intentionally targeting common misspellings. We don't recommend this...
10. 尽量不要和已有品牌或者商标相似
10. Avoid Similarity to Existing Brands/Trademarks
有些企业想着擦边球，注册和知名品牌和商标相关的域名，可能短期有效...
Some try registering domains similar to famous brands - while this might work short-term...
11. 定期检查是否有更好的域名注册机会
11. Regularly Check for Better Domain Opportunities
或者说直白点：你的产品类别词或者直接产品词的注册机会！...
Put simply: watch for opportunities to register your product category or exact product terms...
在90%的安全防护类产品网站中，我这类产品基本上这个类别词就已经精确定位了...
For 90% of safety product websites, this category term precisely targets my products...
