价格最优的SEO推广公司荣成：谷歌竞价排名推广与网站优化的必要性
1. 用户体验 (User Experience)
用户访问一个网站时应该能够清楚地知道自己在哪里？要去哪里？根据常识和经验就能不假思索地点击链接，找到自己想要的信息。实现这个目标有赖于良好的导航系统，适时出现的内部链接，准确的锚文字。从根本上说，用户体验好的网站也是搜索引擎喜欢的网站，用户在网站上的行为方式也会影响排名。
When users visit a website, they should clearly know where they are and where they want to go. They should be able to click links effortlessly and find the information they need based on common sense and experience. Achieving this goal relies on a good navigation system, well-placed internal links, and accurate anchor text. Essentially, a website with good user experience is also favored by search engines, and user behavior on the site affects rankings.
2. 抓取和收录 (Crawling and Indexing)
网站页面的收录在很大程度上依靠良好的网站结构。一般小型企业站的网站结构很容易说清楚，只要策划好分类或频道，然后在分类下加入产品页面，文章页面，整个网站就自然形成了树形结构。
The indexing of website pages largely depends on a well-structured website. For small business websites, the structure is usually straightforward—planning categories or channels and adding product pages or article pages under these categories naturally forms a tree-like structure.
3. 权重分配 (PageRank Distribution)
网站本身的结构及链接关系也是决定内部页面权重分配的重要因素。比如栏目分类页面和导航页面离首页的距离比详情页面近，所以这两个地方的页面权重要比详情页面高。一个网站一定要规划出一些重要页面，并通过链接结构把权重更多地导向重要页面。
The website's structure and internal linking are crucial factors in determining page weight distribution. For example, category pages and navigation pages are closer to the homepage than detail pages, so they carry higher weight. A website must identify key pages and direct more weight to them through strategic linking.
4. 锚文字 (Anchor Text)
锚文字是排名算法中很重要的一部分。网站内部链接锚文字是站长自己能控制的，所以是重要的增强关键词相关性的方法之一。
Anchor text is a critical part of ranking algorithms. Since website owners can control internal link anchor text, it is one of the most effective ways to enhance keyword relevance.
