印度网购市场热门品类分析 - 2021年最具潜力的电商机会
图片来源：图虫创意
网购已然成为印度人民的心头好。根据Statista发布的数据，2021年印度线上销售总额估计将迎来23%的增幅，同时，卖家数量也在以惊人的速率增长。
Online shopping has become a favorite pastime for Indians. According to Statista, India's total online sales are estimated to see a 23% increase in 2021, with the number of sellers growing at an astonishing rate.
1. 服装 | Apparel
根据数据分析公司披露的数据，印度人民最喜欢网购的产品是服装，接近35%的线上销售额来自成品服装及布料。热销的细分服装品类包括女装、男装和童装。
Data shows apparel is India's most popular online purchase category, accounting for nearly 35% of total e-commerce sales. Popular subcategories include women's wear, men's wear and children's clothing.
2. 手机 | Mobile Phones
手机也是热门网购品类，市面上能够买到的手机型号无一不被搬运上网。对于消费者来说，在网上对比机型和参数能避免被销售人员误导的风险。
Mobile phones are another hot category with all available models sold online. Comparing specs digitally helps consumers avoid salesperson bias.
3. 书籍和文具 | Books & Stationery
网上的海量书籍能供各类文学爱好者随意挑选，自疫情爆发以来，许多品牌开始将文具用品搬运上网，不少店还能满足定制需求。
Online bookstores offer vast selections for literature lovers. Since the pandemic, many stationery brands have moved online, some even offering customization services.
4. 3C产品 | Electronics
印度人民尤喜欢在网上置购的3C类产品包括笔记本电脑、平板、数码相机等。市场预计，到2025年，印度将成为世界第5大3C消费品市场。
Popular electronics include laptops, tablets and digital cameras. India is projected to become the world's 5th largest electronics market by 2025.
5. 鞋履 | Footwear
男女款拖鞋、凉鞋和运动鞋在印度都非常畅销，除印度本土品牌，大部分的国际品牌在网上也都能轻松买到。
Slippers, sandals and sports shoes for men/women are bestsellers. Both local and international brands are readily available online.
6. 珠宝首饰 | Jewelry
在印度市场监督管理体系不断完善的当下，消费者对于珠宝首饰类产品保真且货到无损的需求能够在未来真正实现。
With improving market regulations, consumers' demand for authentic, undamaged jewelry deliveries will soon be fully met.
7. 时尚配件 | Fashion Accessories
包括腰带、手提包、钱包、头巾和手表在内的多种产品都为印度人民所青睐。
Belts, handbags, wallets, scarves and watches are among the most sought-after fashion accessories.
8. 美妆产品 | Beauty Products
包括面霜、乳液、面膜、化妆水在内的护肤用品，以及护发产品也都是热门网购产品。
Skincare (creams, lotions, masks) and haircare products (shampoos, dyes) are popular online purchases.
9. 计算机配件 | Computer Accessories
一体机、磁盘驱动、内存卡、鼠标以及扫描仪和打印机都是印度消费者常常上网购买的产品。
All-in-one PCs, disk drives, memory cards, mice, scanners and printers are frequently purchased computer accessories.
10. 电子游戏 | Video Games
受疫情影响，宅经济在印度高歌猛进。命运、GTA、使命召唤等在印度人气颇高的游戏销量陡增。
The stay-at-home economy boosted sales of popular games like Destiny, GTA and Call of Duty during the pandemic.
11. 玩具 | Toys
无论是传统的拼字游戏，还是老少皆宜的遥控赛车，互联网应有尽有。
From traditional board games to remote control cars, online stores carry every imaginable toy.
12. 家居装饰 | Home Decor
窗帘、垫套、家具、花瓶、桌垫、茶杯垫、地毯、壁挂等等都可以在网上商店买到。
Curtains, cushion covers, furniture, vases, table mats, carpets and wall hangings are all available online.
13. 厨房用品 | Kitchenware
印度人民家中常备的厨房用品包括餐具、储存罐、保鲜盒等等。
Common kitchenware purchases include cutlery, storage jars and food containers.
14. 家电 | Appliances
在印度，炉灶、微波炉、高压锅、洗衣机、电熨斗、水壶、电饭煲、电磁炉等的线上销量都非常可观。
Stoves, microwaves, pressure cookers, washing machines and rice cookers enjoy strong online sales.
15. 体育用品 | Sports Equipment
板球装备、羽毛球拍、足球、篮球、足球鞋、曲棍球杆等，都是印度市场非常热门的体育用品。
Cricket gear, badminton rackets, footballs, basketballs and hockey sticks are top-selling sports items.
16. 母婴用品 | Baby Products
奶瓶、婴儿牙刷、奶嘴及婴儿玩具等母婴用品对于人口大国印度来说可以说是刚需。
Baby bottles, toothbrushes, pacifiers and toys are essentials in this populous nation.
17. 手工制品 | Handicrafts
手工制品，如首饰、工艺品、围巾、桌垫、钱包、肖像画等在印度也十分受欢迎。
Handmade jewelry, crafts, scarves, table mats, wallets and portraits enjoy great popularity.
