大而全的制造业网站：谷歌竞价推广5种常见广告类型详解
视频广告：全方位展示品牌形象
Video Ads: Comprehensive Brand Image Presentation
YouTube在全球拥有超过20亿受众，近六个月平均浏览量为350亿。作为Google旗下同时也是品类排名世界第一的视频网站，YouTube的视频类广告份额在业界几乎是独步天下。
YouTube has over 2 billion global users with an average monthly view count of 35 billion. As Google's flagship platform and the world's top video website, YouTube dominates the video advertising market.
视频广告最佳实践：
Video Ads Best Practices:
- 定位务必明确 - 针对特定目标人群制作内容
- Clear targeting - Create content for specific audience segments
- 广告内容精简 - 前5秒至关重要
- Concise content - The first 5 seconds are critical
- 直接传达信息 - 减少沟通屏障
- Direct messaging - Minimize communication barriers
购物广告：让用户直接下单
Shopping Ads: Drive Direct Conversions
Google购物广告基于产品，专门为在Google上搜索产品的用户而显示，促成用户购买。与常规搜索广告不同，购物广告会展示产品图片以及产品名称、价格、商店名称和评论。
Google Shopping ads display product images, names, prices, store information and reviews for users searching products, differing from regular search ads by providing more visual product information.
购物广告类型：
Shopping Ad Types:
- 产品购物广告 - 通过Google Merchant Center创建
- Product Shopping Ads - Created via Google Merchant Center
- 展示购物广告 - 组合展示类似产品
- Display Shopping Ads - Showcase similar products
- 本地库存购物广告 - 针对实体店附近用户
- Local Inventory Ads - Target nearby physical store customers
应用广告：增加应用程序的安装量
App Ads: Boost Application Installs
应用广告会自动设计，你只需要提供文字、出价和预算等基本信息。Google会在其广告网络中自动优化广告展示。
App ads are automatically designed - you only need to provide basic information like text, bids and budget. Google optimizes ad placements across its network.
Google广告投放建议：
Google Ads Recommendations:
- 确保网站可被Google抓取
- Ensure website is crawlable by Google
- 对销售漏斗底部的关键词会带来最佳结果
- Bottom-funnel keywords deliver best results
- 响应式展示广告的覆盖面最广
- Responsive display ads offer widest reach
COZMOX团队成立于2013年，专注国内品牌出海赋能，业务包含出海全案、内容素材制作、社媒及网红营销等。
Established in 2013, COZMOX specializes in empowering Chinese brands to go global, offering comprehensive solutions including full-service overseas expansion, content production, and social media marketing.