Facebook广告防封攻略:独立站新手必读指南
广告账户被封是新手卖家在投放Facebook广告时最常见的问题之一。账户一旦被封,不仅广告活动被迫中止,账户余额也可能被冻结。那么如何有效避免Facebook广告账户被封呢?
Ad account suspension is one of the most common issues faced by new sellers running Facebook ads. Once suspended, not only are ad campaigns halted, but account balances may also be frozen. So how can you effectively prevent your Facebook ad account from being suspended?
被封禁的五大原因
Top 5 Reasons for Account Suspension
1. 违反广告政策:Facebook有严格的广告投放规则。包含血腥、暴力等违规内容的广告不仅无法通过审核,还可能导致账户被封。
1. Violating ad policies: Facebook has strict advertising rules. Ads containing violent or graphic content may not only get rejected but could lead to account suspension.
2. 欺诈行为:虚假承诺、虚假销售或虚假优惠都可能导致账户被封禁。
2. Fraudulent activities: False promises, fake sales or misleading promotions can all result in account suspension.
3. IP不稳定:频繁更换IP地址或同一设备登录多个账户会导致IP被锁定。
3. Unstable IP: Frequently changing IP addresses or logging into multiple accounts from the same device may trigger IP blocking.
4. 被用户投诉:广告被投诉后会进入二次审核,问题严重将导致账户被封。
4. User complaints: Ads receiving complaints will undergo secondary review, and serious violations may lead to account suspension.
5. 新账号推广:新注册账户处于观察期,轻微违规也可能导致封号。
5. New account promotions: Newly registered accounts are under probation period where even minor violations may cause suspension.
五大防封策略
Top 5 Prevention Strategies
1. 严格遵守政策:仔细阅读并遵守Facebook广告政策是基础要求。
1. Strict policy compliance: Carefully read and follow Facebook's advertising policies as the fundamental requirement.
2. 杜绝欺诈:确保广告文案与落地页内容完全一致,避免夸大宣传。
2. Avoid fraud: Ensure complete consistency between ad copy and landing page content, avoiding exaggerated claims.
3. 保持投放频率:长期不投放广告可能导致账户进入休眠状态。
3. Maintain ad frequency: Long periods without ad activity may put accounts into dormant status.
4. 养号技巧:完善个人资料,保持正常社交互动,让账户看起来更真实。
4. Account nurturing: Complete profile information and maintain normal social interactions to make accounts appear more authentic.
5. 设备/IP管理:避免频繁更换设备或IP,不同账户间最好无关联。
5. Device/IP management: Avoid frequently changing devices or IPs, and keep different accounts completely separate.
提升广告质量不仅能降低投诉率,还能有效提高转化率。如需了解更多Facebook广告投放策略,欢迎联系我们!
Improving ad quality not only reduces complaint rates but also effectively increases conversion rates. Contact us to learn more about Facebook advertising strategies!
