独立站代运营与谷歌竞价推广全攻略 | 湘潭贸促会助力"潭品出海"外贸培训
如何开通放心的独立站代运营和谷歌竞价推广服务？
How to start reliable independent store operation and Google Ads services?
对于想要拓展海外市场的企业而言，独立站代运营和谷歌竞价推广是两大关键渠道。专业的代运营服务能帮助企业解决建站、运营、支付等全流程问题，而谷歌广告则是获取精准流量的高效方式。
For enterprises looking to expand overseas markets, independent store operation and Google Ads are two key channels. Professional operation services can help solve the whole process including website building, operation, payment, etc., while Google Ads is an efficient way to obtain precise traffic.
湘潭市贸促会助力外贸新手突围
Xiangtan Trade Promotion Helps Foreign Trade Beginners Break Through
6月16日，湘潭市贸促会举行"潭品出海我来了"外贸新手培训会，全市28家企业的50余名外贸新手参加。市贸促会特别聘请8位国际商务专家担任导师，与学员现场结对指导。
On June 16, Xiangtan Trade Promotion Council held the "Tan Products Going Global" training session for foreign trade beginners, with over 50 participants from 28 enterprises. The council appointed 8 international business experts as mentors to provide on-site guidance.
培训内容包括：
• 出口贸易"五知一备"方法论
• 企业实地观摩学习
• 湖南企业国际化经营服务平台(EHN)使用
Training content includes:
• "Five Knowledges and One Preparation" methodology for export trade
• On-site enterprise observation
• Usage of Hunan Enterprise Internationalization Platform (EHN)
外贸企业数字化转型建议
Digital Transformation Suggestions for Foreign Trade Enterprises
1. 独立站建设：选择专业代运营团队，确保网站符合国际标准和SEO优化
2. 谷歌广告投放：精准定位目标市场，优化广告投放策略
3. 数据分析：定期分析流量转化数据，持续优化运营策略
1. Independent Website Construction: Choose professional operation teams to ensure the website meets international standards and SEO optimization
2. Google Ads: Precisely target markets and optimize advertising strategies
3. Data Analysis: Regularly analyze traffic conversion data to continuously optimize operation strategies
湘潭市贸促会表示，希望通过"四个一"（一次培训、一次观摩、一个导师和一个平台）服务体系，帮助新老外贸企业提升国际竞争力，实现贸易倍增。
Xiangtan Trade Promotion Council stated that through the "Four Ones" service system (one training, one observation, one mentor and one platform), it aims to help both new and established foreign trade enterprises enhance international competitiveness and achieve trade multiplication.
