制造业外贸SEO指南：B2B平台与独立站双轨策略
案例分享：一位家居装饰品出口商在阿里巴巴运营3个金品店铺，同时开始布局独立站+Google Ads的组合策略。
Case Study: A home decor exporter operating 3 Gold Supplier stores on Alibaba is now implementing a website+Google Ads strategy.
【核心观点】 外贸企业不必二选一，平台与独立站应协同发展。根据我们多年实战经验：
[Key Insight] Exporters don't need to choose - platforms and websites should work synergistically. Based on our experience:
独立站5大优势：
5 Advantages of Websites:
- Google广告询盘量可达平台的20倍
- 完全自主的数字资产，可持续优化
- 与海外社交媒体(Facebook/LinkedIn)形成流量闭环
- 可传承的品牌资产
- 特别适合定制化产品和大宗设备
- 20x more leads than platforms via Google Ads
- Fully owned digital asset with unlimited optimization potential
- Integrates with social media (Facebook/LinkedIn) for traffic looping
- Transferable brand equity
- Ideal for customized products and heavy equipment
B2B平台3大价值：
3 Values of B2B Platforms:
- 平台背书增强信任度
- 操作简单无需技术门槛
- 适合标准化产品交易
- Platform credibility builds trust
- User-friendly with low technical barrier
- Suits standardized product transactions
SEO建议： 通过独立站打造品牌关键词矩阵，同时利用平台流量进行转化，形成"平台获客+独立站沉淀"的完整链路。
SEO Tip: Build brand keyword clusters through your website while leveraging platform traffic, creating a complete "customer acquisition via platforms + customer retention via website" funnel.
