亚马逊新手卖家选品全流程指南（附SEO优化策略）
亚马逊新手卖家选品全流程指南（附SEO优化策略）
Complete Guide to Product Selection for Amazon New Sellers (With SEO Strategies)
一、新手卖家面临的选品困境
1. Challenges New Sellers Face in Product Selection
对于刚注册亚马逊账号的新手卖家来说，"卖什么产品"是最紧迫的问题。近年来新进入的卖家多为"纯小白"——仅知道亚马逊平台，对运营、选品、listing优化等基础概念一无所知。
For new Amazon sellers who just registered their accounts, "what products to sell" is the most pressing issue. In recent years, most new entrants are "complete beginners" - they only know about the Amazon platform but have no idea about basic concepts like operations, product selection, or listing optimization.
二、选品三大维度
2. Three Dimensions of Product Selection
选品可分为：1)创造产品 2)差异化产品 3)照抄产品。新手建议从"照抄产品"开始，逐步过渡到"创造产品"。
Product selection can be divided into: 1) Creating products 2) Differentiated products 3) Copying products. Beginners are advised to start with "copying products" and gradually transition to "creating products".
三、8步选品流程（以瑜伽球为例）
3. 8-Step Product Selection Process (Using Yoga Ball as Example)
1. 选品原则
1. Product Selection Principles
- 市场需求量大，最好是有稳定需求的产品
- Large market demand, preferably products with stable demand
- 产品类目无寡头卖家垄断
- No oligopoly in the product category
- 产品利润率最好在30%-50%之间
- Product profit margin preferably between 30%-50%
2. 查询平台供应量
2. Check Platform Supply
在亚马逊搜索"Yoga Ball"显示约1000个结果，同时需搜索其他主关键词如stability ball、exercise ball等。
Searching "Yoga Ball" on Amazon shows about 1000 results. Also need to search other main keywords like stability ball, exercise ball, etc.
3. 市场需求程度分析
3. Market Demand Analysis
通过关键词搜索量判断，普通产品搜索量高于20万说明市场需求良好。
Judging by keyword search volume, regular products with search volume above 200,000 indicate good market demand.
4. 侵权风险排除
4. Eliminate Infringement Risks
查询美国专利商标局官网(uspto.gov)和Google专利网，确保产品无侵权风险。
Check USPTO official website (uspto.gov) and Google Patents to ensure no infringement risks.
5. 运营成本核算
5. Operating Cost Calculation
包括：产品成本+头程费+FBA费用+15%佣金+推广费。毛利率50%为佳，低于20%不建议做。
Includes: product cost + shipping fee + FBA fee + 15% commission + promotion cost. 50% gross margin is ideal, below 20% is not recommended.
6. 首页销量分析
6. First Page Sales Analysis
通过review数量推测销量（自然留评率约2%），或用付费软件查询。
Estimate sales through review count (natural review rate about 2%), or use paid software.
7. 首页竞争情况
7. First Page Competition
首页review超1000的竞品不超过3家，避免与大量广告投放的卖家竞争。
Avoid categories where first page has more than 3 competitors with over 1000 reviews, and avoid competing with sellers running heavy ads.
8. Google Trend分析
8. Google Trend Analysis
查看年度搜索曲线，避免季节性波动大的产品。
Check annual search trends to avoid products with large seasonal fluctuations.
四、SEO优化建议
4. SEO Optimization Suggestions
- 在标题和描述中合理布局主关键词(Yoga Ball/stability ball等)
- Properly place main keywords (Yoga Ball/stability ball etc.) in title and description
- 优化产品图片ALT标签
- Optimize product image ALT tags
- 创建高质量的产品视频
- Create high-quality product videos
- 获取更多自然评价提升排名
- Get more organic reviews to improve ranking
五、总结
5. Conclusion
选品需要结合自身实力和资源综合判断。新手建议从小类目、低竞争产品入手，逐步积累经验。
Product selection requires comprehensive judgment based on one's own capabilities and resources. Beginners are advised to start with small categories and low-competition products to gradually accumulate experience.
