优惠券系统架构全解析：从基础功能到高级应用
优惠券系统架构全解析：从基础功能到高级应用
Complete Guide to Coupon System Architecture: From Basic Functions to Advanced Applications
优惠券系统是现代电商和零售业务中不可或缺的营销工具。本文将深入解析一个完整的优惠券系统需要包含哪些核心功能模块。
Coupon systems are essential marketing tools for modern e-commerce and retail businesses. This article provides an in-depth analysis of the core functional modules required in a complete coupon system.
一、优惠券架构图 | Coupon System Architecture
一个完善的优惠券架构需要支撑公司对优惠券的管理和运营需求。
A robust coupon architecture should support the company's management and operation requirements for coupons.
1. 前端应用 | Front-end Applications
1) 场景 | Scenarios
- 线上：用户可通过app、小程序领取使用
- 线下：通过门店系统或扫描二维码使用
1) Scenarios
- Online: Users can claim via apps/mini-programs
- Offline: Used via store systems or QR code scanning
2. 优惠券类型 | Coupon Types
- 满减券：满X减Y (Discount after reaching amount)
- 折扣券：X折优惠 (Percentage discount)
- 赠品券：兑换指定商品 (Free gift redemption)
- 代金券：预付购买 (Prepaid voucher)
二、生命流程 | Lifecycle Management
优惠券活动的完整生命周期包括：
- 预算申请 (Budget application)
- 优惠券创建 (Coupon creation)
- 发放/领取 (Distribution/claiming)
- 核销 (Redemption)
- 效果分析 (Performance analysis)
The complete lifecycle of coupon activities includes:
- Budget application
- Coupon creation
- Distribution/claiming
- Redemption
- Performance analysis
三、系统集成 | System Integration
优惠券系统需要与多个企业系统集成：
- 资源系统 (Resource system)
- 订单系统 (Order system)
- 商品系统 (Product system)
- OA系统 (OA system)
- CRM系统 (CRM system)
The coupon system needs to integrate with multiple enterprise systems:
- Resource system
- Order system
- Product system
- OA system
- CRM system
本文由 @刚哥 原创发布于人人都是产品经理。未经许可，禁止转载。
This article was originally published by @Gangge on Everyone is a Product Manager. Unauthorized reproduction is prohibited.
