速卖通开店成本全解析：从注册到运营的完整预算指南

速卖通开店成本全解析：从注册到运营的完整预算指南

Complete Cost Analysis for AliExpress Store Setup: From Registration to Operation

许多跨境电商卖家在进入速卖通平台前，最关心的就是开店成本问题。 本文将为您详细拆解速卖通开店的各项费用构成，帮助您做好预算规划。

Many cross-border e-commerce sellers are most concerned about store setup costs before entering AliExpress. This article will provide a detailed breakdown of various cost components for opening an AliExpress store to help you with budget planning.

一、基础开店成本 (Basic Setup Costs)

1. 公司注册费 (Company Registration Fee)
若没有公司，注册有限责任公司首年约需5000元（含2500元注册地址费+300元/月记账费）。已有注册地址可节省2500元。

Without a company, registering a limited liability company costs about 5000 yuan in the first year (including 2500 yuan registration address fee + 300 yuan/month accounting fee). Existing registered address can save 2500 yuan.

2. 平台保证金 (Platform Deposit)
速卖通入驻需缴纳1万元保证金（可退还）

AliExpress requires a 10,000 yuan refundable deposit.

二、固定运营成本 (Fixed Operating Costs)

1. 产品成本 (Product Costs)
2. 包装成本 (Packaging Costs)
3. 物流费用 (Logistics Costs)
4. 平台佣金 (Platform Commission) - 固定8%
5. 拍摄制作费 (Photography & Production)

三、可变成本 (Variable Costs)

1. 人力成本 (Labor Costs)
4人团队（运营/设计/客服/仓储）月成本约3万元，建议销售额的6-10%

A 4-person team costs about 30,000 yuan/month, recommended at 6-10% of sales.

2. 广告推广 (Advertising)
建议预算≥销售额的10%，通过直通车/平台活动引流，平均1元/UV

Recommended budget ≥10% of sales, average 1 yuan/UV through PPC and platform activities.

总成本占比 (Total Cost Ratio)
合理控制下，人力+广告约占销售额20-25%

Well-controlled labor+advertising accounts for 20-25% of sales.

专业建议： 新手卖家可考虑官方认证代运营服务，降低初期团队建设成本。

Pro Tip: New sellers may consider official certified operation services to reduce initial team setup costs.

（数据来源：速卖通官方资料）
(Data Source: AliExpress Official Materials)