南通最专业的SEO推广公司 - 外贸获客5大黄金法则
外贸客户开发是每个外贸人都需要面对的难题。在激烈的市场竞争中，如何找到合适的客户并建立稳定的合作关系，是外贸人不断探索和学习的课题。
Foreign trade customer development is a challenge every exporter must face. In today's competitive market, finding the right customers and establishing stable cooperative relationships requires continuous exploration and learning.
1. 谷歌推广成为首选 | Google Ads as First Choice
① 询盘质量高：全球78%的海外用户通过Google购买，占据90%的流量份额。Google的询盘方式精准，质量优于平台。
① High-quality inquiries: 78% of global overseas users purchase through Google, accounting for 90% of traffic share. Google's inquiry method is precise with better quality than platforms.
② 推广成本低：平台内竞价平均点击价比谷歌贵2-3倍，还有年费、佣金和其他排名费。
② Low promotion cost: Average CPC in platforms is 2-3 times more expensive than Google, plus annual fees, commissions and other ranking fees.
2. 独立站成为必备标配 | Independent Website as Must-Have
平台红利衰退，卖家开始建设自己的品牌。独立站的优势，在市场竞争中更突出。
With platform dividends declining, sellers are building their own brands. The advantages of independent websites become more prominent in market competition.
3. 社媒营销成爆点 | Social Media as Hotspot
调查显示，B2B购买者在研究过程中会浏览企业的社交媒体对话，与行业思想领袖互动。
Research shows B2B buyers review corporate social media conversations and interact with industry thought leaders during their research process.
外贸社媒营销效果：中小外贸企业的产品品牌影响力不足，可借助外贸社媒的推广就会容易一点。
Effect of social media marketing: SMEs with weak brand influence can benefit more easily from foreign trade social media promotion.
4. 主动开发成重要途径 | Proactive Development as Key Approach
通过海关数据找客户：海关数据反映行业和竞争对手的出口信息，有的企业每年投资200万。
Find customers through customs data: Customs data reflects industry and competitor export information, with some companies investing 2 million annually.
通过国外社交平台开发客户：Facebook、LinkedIn、Twitter等只要坚持分享专业知识和优质产品，就能赢得客户信任。
Develop customers through foreign social platforms: Platforms like Facebook, LinkedIn and Twitter can help win customer trust by consistently sharing professional knowledge and quality products.
