亚马逊重大政策更新：卖家可联系买家修改差评 | 跨境电商周报
亚马逊重大政策更新：卖家可联系买家修改差评 | 跨境电商周报
Amazon Major Policy Update: Sellers Can Now Contact Buyers to Modify Negative Reviews | Cross-border E-commerce Weekly
核心动态：亚马逊美国站近期向部分品牌卖家开放"联系买家修改差评"功能，这是平台在评论政策上的重大调整。
Key Update: Amazon US recently rolled out a "Contact Buyer" feature for brand-registered sellers to request review modifications, marking a major policy shift.
01 差评管理新功能上线
卖家可通过品牌→买家评论路径找到"联系买家"按钮，目前仅限：
- 完成品牌备案的美国站卖家
- 不适用于Vine计划订单和4星以上评价
01 New Review Management Feature
Sellers can find the "Contact Buyer" button under Brand→Customer Reviews, currently available for:
- Brand-registered US marketplace sellers only
- Not applicable for Vine orders and 4+ star reviews
合规操作建议：避免直接要求删除差评，应聚焦产品问题解决方案，保持专业沟通。
Compliance Tip: Focus on resolving product issues rather than directly requesting review removal.
02 印度拟禁止电商闪购活动
印度消费者事务部提案要求：
- 禁止电商平台限时抢购活动
- 电商关联企业不得成为平台卖家
- 强制设立首席合规官岗位
02 India Proposes Ban on Flash Sales
New Indian e-commerce regulations may:
- Ban time-limited flash sales
- Prohibit platform-affiliated sellers
- Require Chief Compliance Officers
03 Prime Day销售数据
2021年Prime Day全球销售额达111.9亿美元，同比增长7.6%。第三方卖家销售额增长12%，快于亚马逊自营的5.3%。
03 Prime Day Results
Global sales reached $11.19 billion, with 3P sellers growing 12% vs Amazon's 5.3%.
04 Shopee活动保证金政策
8月起实施3000元保证金制度，未缴纳卖家将无法参加任何官方活动。
04 Shopee Activity Deposit Policy
Starting August, sellers must pay 3000 RMB deposit to participate in official campaigns.
SEO优化提示：跨境电商从业者应重点关注"亚马逊差评修改"、"印度电商新规"等关键词，这些搜索量近期显著上升。
SEO Tip: Focus on keywords like "Amazon review modification" and "India e-commerce regulations" with rising search volume.
