厦门SEO新手入门：谷歌竞价推广目标与关键词布局策略
厦门SEO新手入门：谷歌竞价推广目标与关键词布局策略
Xiamen SEO Beginner's Guide: Google Ads Objectives and Keyword Placement Strategies
做谷歌SEO离不开关键词的选择，其中最关键的是尽力挑选出搜索量高、商业价值高、竞争难度低的关键词。那么关键词筛选出来后，下一步就是将这些关键词布局到你的网页或者文章中，实现最佳SEO效果。
Effective Google SEO starts with keyword selection, focusing on high-search-volume, high-commercial-value, low-competition keywords. After selection, the next step is strategically placing these keywords in your content for optimal SEO results.
一：标题中的关键词布局 | Keyword Placement in Titles
尽量让标题中多包含几个相关关键词。很多SEOer只使用一个主关键词，浪费了标题的潜在价值。更好的方法是使用包含主关键词的长尾词作为标题。
Include multiple relevant keywords in titles. Many SEO practitioners only use one main keyword, wasting the title's potential. A better approach is using long-tail phrases containing the main keyword.
示例/Example: 主关键词"SEO tips" → 长尾标题"SEO Tips and Tricks: 25 Ways to Get Higher Rankings"
二：页面内容关键词布局 | On-Page Keyword Placement
- 首段出现关键词：文章前100词内至少出现一次
- Keyword in first paragraph: Appear at least once in first 100 words
- 合理密度：2%-8%，避免堆砌
- Proper density: 2%-8%, avoid stuffing
- 使用H标签：增强内容结构，嵌入关键词
- Use H tags: Improve structure with embedded keywords
- 内容相关性：紧扣主题，提升用户体验指标
- Content relevance: Stay on topic to improve UX metrics
- 多媒体优化：图片alt标签使用关键词
- Multimedia optimization: Use keywords in image alt tags
三：利用蜂鸟算法 | Leveraging Hummingbird Algorithm
蜂鸟算法后，谷歌能理解同义词和主题相关性。因此需要：
Post-Hummingbird, Google understands synonyms and topical relevance. Therefore:
- 部署同义词和近义词
- Include synonyms and related terms
- 锚文本多样化（不超过25%）
- Diversify anchor texts (keep below 25%)
- 增加内容长度以自然包含更多相关词
- Increase content length to naturally include more related terms
专家提示/Pro Tip: 更好的方法是在关键词附近放置链接，而非直接使用关键词作为锚文本。
Expert Tip: Better to place links near keywords rather than using exact-match anchor texts.
关于作者/About the Author:
菜菜老师，10年外贸推广经验，参与过20+外贸企业海外品牌推广项目，擅长社交媒体营销和SEO优化。
Teacher Caicai, 10 years in international marketing, participated in 20+ overseas branding projects, specializing in social media marketing and SEO.
