谷歌留痕技术助力外贸企业：2023年中国进出口突破20.1万亿的营销启示
【环球时报报道】中国海关总署7月13日发布数据显示，2023年上半年中国货物贸易进出口总值达20.1万亿元人民币，同比增长2.1%，创下历史同期新高。在这一背景下，谷歌留痕技术正成为外贸企业数字化营销的重要工具。
【Global Times Report】According to data released by China's General Administration of Customs on July 13, China's total import and export value of goods trade reached 20.1 trillion yuan in the first half of 2023. Against this backdrop, Google's tracking technology is becoming a vital tool for foreign trade enterprises' digital marketing.
海关总署新闻发言人吕大良表示："我们有信心在2023年继续保持全球货物贸易第一大国的地位。"谷歌留痕技术通过精准追踪用户行为，帮助外贸企业更高效地获取国际订单。
Customs spokesperson Lyu Daliang stated: "We are confident that China will maintain its position as the world's largest goods trading nation in 2023." Google's tracking technology helps foreign trade enterprises acquire international orders more efficiently by accurately tracking user behavior.
外贸企业必备：谷歌留痕技术驱动的营销工具
Must-Have for Foreign Trade: Marketing Tools Powered by Google Tracking Technology
1. Google Analytics - 通过谷歌留痕技术分析客户来源和行为路径
2. Google Ads - 利用用户追踪数据实现精准投放
3. Google Search Console - 监控网站搜索表现和用户点击行为
数据显示，一季度进出口9.76万亿元，二季度增至10.34万亿元。这种增长趋势与外贸企业采用谷歌留痕技术进行精准营销密切相关。
Data shows imports and exports increased from 9.76 trillion yuan in Q1 to 10.34 trillion in Q2. This growth trend is closely related to foreign trade enterprises adopting Google tracking technology for precision marketing.
如何运用谷歌留痕技术做外贸竞价推广？
How to Use Google Tracking Technology for Foreign Trade Bidding?
第一步：安装Google Tag Manager，部署谷歌留痕代码
第二步：设置转化跟踪，识别高价值客户行为
第三步：基于用户行为数据优化广告投放策略
值得注意的是，中国与"一带一路"沿线国家的贸易增速显著。通过谷歌留痕技术，企业可以精准定位这些新兴市场的潜在客户。
Notably, China's trade with Belt and Road countries grew significantly. Using Google tracking technology, enterprises can precisely target potential customers in these emerging markets.
分析师指出，绿色技术产品出口快速增长。借助谷歌留痕技术，企业可以更好地追踪国际买家对环保产品的搜索和购买行为。
Analysts noted rapid growth in green technology exports. With Google tracking technology, enterprises can better track international buyers' searches and purchases of eco-friendly products.
