中国家电企业通过"一带一路"拓展海外市场 对2024年出口形势持乐观态度
第134届广交会展现中国家电出口新趋势
134th Canton Fair Reveals New Trends in Chinese Home Appliance Exports
10月15日，第134届中国进出口商品交易会（广交会）正式开展，参展企业和展览面积均创历史新高。开展首日，超过5万名境外采购商到会，同比上届首日有大幅增长。
On October 15, the 134th China Import and Export Fair (Canton Fair) officially opened, with both the number of participating companies and exhibition area reaching record highs. On the first day, more than 50,000 overseas buyers attended, showing significant growth compared to the previous session.
"一带一路"市场成为中国家电出口新亮点
"Belt and Road" Markets Become New Highlights for Chinese Appliance Exports
据商务部数据，2022年中国与"一带一路"共建国家的货物贸易总额接近2.9万亿美元，占外贸总额的45%左右。本届广交会预计将有8万名来自共建国家的采购商参会。
According to Ministry of Commerce data, China's trade volume with "Belt and Road" partner countries reached nearly $2.9 trillion in 2022, accounting for about 45% of total foreign trade. This Canton Fair is expected to attract 80,000 buyers from partner countries.
多家中国家电企业报告在"一带一路"市场取得显著增长：
Several Chinese home appliance companies reported significant growth in "Belt and Road" markets:
- 格兰仕对俄罗斯市场出口同比增长70%
- Galanz's exports to Russia increased by 70% year-on-year
- 创维在中亚、南亚、拉美、非洲等地区出口增长明显
- Skyworth showed notable export growth in Central Asia, South Asia, Latin America and Africa
- 中国对中亚进出口增长33.7%，非洲增长6.7%，拉美增长5.1%
- China's trade with Central Asia grew by 33.7%, Africa by 6.7%, and Latin America by 5.1%
货币贬值成为主要出口挑战
Currency Depreciation Emerges as Major Export Challenge
多位家电外贸人士指出，"一带一路"国家的货币贬值是当前面临的主要挑战。加纳、尼日利亚等国家货币大幅贬值导致当地购买力下降，消费者转向性价比更高的产品。
Many appliance export professionals pointed out that currency depreciation in "Belt and Road" countries is the current major challenge. Significant currency devaluation in Ghana, Nigeria and other countries has reduced local purchasing power, leading consumers to turn to more cost-effective products.
"美元持续加息导致全球美元回流美国，'一带一路'国家货币贬值更快，进口成本飙升。"创维国际副总经理刘党党表示。
"Continued US dollar interest rate hikes have caused global dollar flows back to the US, leading to faster currency depreciation in 'Belt and Road' countries and soaring import costs," said Liu Dangdang, Deputy General Manager of Skyworth International.
对2024年出口形势保持乐观
Optimism for 2024 Export Prospects
尽管面临挑战，中国家电企业对明年出口形势保持相对乐观：
Despite challenges, Chinese appliance companies remain relatively optimistic about next year's export prospects:
- 人民币贬值利好出口
- Renminbi depreciation benefits exports
- 海运费稳定，原材料价格下降
- Stable shipping costs and declining raw material prices
- 新能源光伏和户用储能产品需求旺盛
- Strong demand for new energy photovoltaic and residential energy storage products
格兰仕欧洲市场负责人表示："我们大部分客户认为2024年外贸形势会更好，目前已逐步恢复到疫情前水平。"
Galanz's European market head stated: "Most of our clients believe the 2024 foreign trade situation will be better, and we're gradually returning to pre-pandemic levels."
创维方面也表示："对于拥有核心技术和优质产品的大企业来说，当前环境反而是机会。只要肯投入研发，未来的路还是光明的。"
Skyworth added: "For large enterprises with core technologies and quality products, the current environment actually presents opportunities. As long as we're willing to invest in R&D, the future remains bright."
