跨境电商融资热潮持续：2022年10家跨境企业融资案例深度解析
2022年被众多跨境人称为"最难的一年"，但资本市场的表现却呈现出另一番景象。根据统计数据显示，中国跨境电商行业依然保持着强劲的融资势头。
In 2022, many cross-border practitioners called it "the most difficult year", but the performance of the capital market showed a different picture. According to statistics, China's cross-border e-commerce industry still maintains strong financing momentum.
2021年，中国跨境电商行业迎来融资高峰，21家跨境公司获得融资，总金额超73.6亿元。虽然2022年融资数量有所回落，但跨境电商的表现依然亮眼。
In 2021, China's cross-border e-commerce industry reached a financing peak, with 21 cross-border companies receiving financing totaling over 7.36 billion yuan. Although the number of financings declined in 2022, the performance of cross-border e-commerce remains impressive.
家居赛道：智能家居引领新趋势
Home Furnishing Track: Smart Home Leads New Trends
1. 征鸟出海：2022年1月获得1亿人民币战略投资。这家成立于2020年的跨境电商企业，家居生活用品贡献了超过70%的营收。
1. Zhengniao Chuhai: Received 100 million yuan strategic investment in January 2022. This cross-border e-commerce company founded in 2020 has home furnishing products contributing over 70% of revenue.
2. Newme：2022年2月完成数百万美元天使+轮融资。这家DTC家居品牌通过TikTok渠道种草，定位30-100美金客单价的家居品类。
2. Newme: Completed multi-million dollar Angel+ round financing in February 2022. This DTC home furnishing brand uses TikTok for marketing, targeting home furnishing categories with $30-100 price points.
3. 极咖科技：2022年5月完成数千万美元A轮融资。这家智能家居出海品牌旗下拥有EmersonQuietKool和GEEK两个系列品牌。
3. Geek+ Technology: Completed tens of millions of dollars Series A financing in May 2022. This smart home export brand owns two series brands: EmersonQuietKool and GEEK.
时尚与日用品：细分市场的新机遇
Fashion and Daily Necessities: New Opportunities in Niche Markets
4. 无疆跨境：2022年3月完成近500万美元Pre-A轮融资。这家快时尚跨境DTC品牌专注于首饰配饰等品类。
4. Boundless Cross-border: Completed nearly $5 million Pre-A round financing in March 2022. This fast-fashion cross-border DTC brand focuses on accessories and other categories.
5. BloomChic：2022年12月获得L Catterton投资。这家大码女装品牌瞄准海外大码女性市场。
5. BloomChic: Received investment from L Catterton in December 2022. This plus-size women's clothing brand targets overseas plus-size female market.
6. Qpendo：2022年9月完成战略融资。这家日用品品牌面向全球年轻女性市场。
6. Qpendo: Completed strategic financing in September 2022. This daily necessities brand targets global young female market.
智能科技：健身、厨电与宠物用品
Smart Technology: Fitness, Kitchen Appliances and Pet Supplies
7. 速境：2022年10月获得战略融资。这家智能健身企业主打"一机练全身"的智能健身产品。
7. Speediance: Received strategic investment in October 2022. This smart fitness company focuses on "all-in-one" smart fitness equipment.
8. CIARRA：2022年9月完成数千万人民币A轮融资。这家智能高端厨房电器品牌已成为亚马逊欧洲站头部厨电品牌。
8. CIARRA: Completed tens of millions of yuan Series A financing in September 2022. This smart high-end kitchen appliance brand has become a leading brand on Amazon Europe.
9. Furbulous：2022年8月完成数百万美元天使轮融资。这家宠物出海品牌专注于智能宠物用品研发。
9. Furbulous: Completed multi-million dollar angel round financing in August 2022. This pet export brand focuses on R&D of smart pet products.
10. 疆海科技：2022年11月获数千万人民币A+轮融资。这家家庭储能与能源管理公司深耕户用储能领域。
10. Jianghai Technology: Received tens of millions of yuan A+ round financing in November 2022. This home energy storage and management company focuses on residential energy storage.
结论：从资本投资规律来看，具有品牌化特征的玩家更受欢迎；跨境电商远未饱和，差异化竞争是关键。
Conclusion: From the perspective of capital investment patterns, players with branding characteristics are more popular; cross-border e-commerce is far from saturated, and differentiated competition is key.
