京东超市宠物行业趋势报告：功能化宠粮与智能用品引领增长
11月28日 - 在2024年度宠物经济发展大会上，京东超市发布了权威的宠物行业趋势洞察报告。数据显示，中国宠物市场正经历显著转型，线上渗透率持续提升，消费需求呈现多元化、功能化趋势。
November 28 - At the 2024 Pet Economy Development Conference, JD Supermarket released an authoritative report on pet industry trends. Data shows China's pet market is undergoing significant transformation with growing online penetration and diversified, functional consumption demands.
三大核心消费趋势
Three Key Consumption Trends
1. 功能化宠粮需求激增
烘焙猫粮销售额同比增长超200%，功能性主食冻干(减少掉毛、维护视力等)成为新宠。老年犬粮增长60%，小型犬粮市场潜力巨大。
1. Surging Demand for Functional Pet Food
Baked cat food sales increased over 200% YoY. Functional freeze-dried food (reducing shedding, vision care, etc.) gained popularity. Senior dog food grew 60%, with huge potential in small breed dog food market.
2. 智能宠物用品爆发
喂食器、智能厕所等产品向全屋生态发展。植物猫砂增长300%，环保产品受青睐。
2. Smart Pet Products Boom
Smart feeders, toilets etc. are evolving into whole-house ecosystems. Plant-based cat litter grew 300%, with eco-friendly products favored.
3. 小宠市场细分发展
高纤维兔粮增长200%，景观式养宠(鸟笼、仓鼠造景)成为新潮流。
3. Niche Small Pet Market Development
High-fiber rabbit food increased 200%. Landscape-style pet keeping (bird cages, hamster habitats) became a new trend.
京东三大核心能力助力品牌
JD's Three Core Capabilities Empower Brands
1. 精准品类规划：基于消费数据识别机会点
2. 现金采买包销：为优质产品提供确定性回报
3. 营销爆品打造：整合站内外资源助力新品上市
1. Precise Category Planning: Identify opportunities based on consumption data
2. Cash Purchasing: Provide guaranteed returns for quality products
3. Marketing Hit Creation: Integrate resources to boost new product launches
京东超市相关负责人表示："我们将持续洞察消费趋势，携手品牌为消费者提供更多元化、个性化的养宠选择。"
A JD Supermarket representative stated: "We will continue tracking consumption trends, partnering with brands to offer more diversified, personalized pet care options."
SEO优化建议：对于宠物用品广告投放，建议设置"咨询报价"为转化目标，准备3-5组突出产品功能点的广告创意，并针对"宠物食品"、"智能用品"等高潜力品类单独设置广告系列。
SEO Optimization Tip: For pet product ads, set "quote inquiry" as conversion goal, prepare 3-5 ad copies highlighting product features, and create separate campaigns for high-potential categories like "pet food" and "smart products".
