24小时在线海外交易：谷歌竞价推广与外贸订单获取指南

24小时在线海外交易：谷歌竞价推广与外贸订单获取指南

24/7 Overseas Trading: Google Ads and How to Secure Foreign Trade Orders

谷歌是否提供竞价推广功能？

Does Google offer bidding promotion features?

是的，谷歌提供强大的Google Ads竞价推广系统，特别适合外贸企业进行海外市场推广。通过关键词竞价，您的产品可以出现在全球潜在客户的搜索结果前列。

Yes, Google provides the powerful Google Ads bidding system, which is particularly suitable for foreign trade companies to promote in overseas markets. Through keyword bidding, your products can appear at the top of search results for potential global customers.

如何获取外贸订单？

How to secure foreign trade orders?

1. 专注熟悉的产品领域：外贸公司应专注于自己最了解的产品线，建立专业形象。

1. Focus on familiar product areas: Trading companies should specialize in product lines they know best to build a professional image.

2. B2B平台宣传：在阿里巴巴、环球资源等B2B平台进行适当宣传，增加曝光率。

2. B2B platform promotion: Conduct appropriate promotions on B2B platforms like Alibaba and Global Sources to increase exposure.

3. 询盘处理流程：国外客户询盘→公司报价→价格谈判→确认订单，这个标准流程需要专业处理。

3. Inquiry handling process: Foreign client inquiry → company quotation → price negotiation → order confirmation. This standard process requires professional handling.

关键技巧提示

Key skill tips

• 产品宣传要突出差异化优势，避免同质化竞争

• Product promotion should highlight differentiated advantages to avoid homogeneous competition

• 报价策略要灵活，考虑市场行情和客户背景

• Quotation strategies should be flexible, considering market conditions and customer background

• 建议定期浏览FOB外贸论坛学习最新经验

• It's recommended to regularly browse the FOB Foreign Trade Forum to learn the latest experiences

外贸经验需要时间积累，坚持专业运营和持续学习是关键。通过谷歌广告等数字营销工具，结合传统B2B平台，可以有效拓展海外客户群。

Foreign trade experience takes time to accumulate. Persistent professional operation and continuous learning are key. Through digital marketing tools like Google Ads combined with traditional B2B platforms, you can effectively expand your overseas customer base.